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When Minutes Matter, You Can’t Afford to be Lost in Translation

On a recent visit to my doctor’s office, I observed something that I probably wouldn’t have paid much attention to in the past:  When a nurse called the next patient back for her appointment, a young girl also stood up and explained that her mother didn’t speak English well and asked to accompany her to interpret.

I live right outside of Washington, D.C., which is fortunately a culturally diverse area so I am used to hearing different languages on a day-to-day basis.  I guess I never really considered the impact of not speaking English when it comes to seeking medical care.  Luckily, the example above, seemed like a routine office visit, but it got me thinking about what would happen in an emergency situation where seconds count.

Paras and Associates know this scenario all too well as they provide real-time language interpreters for healthcare environments using video collaboration. PAA’s service ensures that patients anywhere in the country, who speak any language, can gain access to high quality medical interpretation in an instant. Video communications has played a significant role in their practice and has significantly reduced “lost in translation” errors by allowing doctor, patient and interpreter to see each other’s faces. The power of video overcomes language barriers that can often be misinterpreted over the phone … and herein lies my passion.

I’ve had the pleasure of getting to know Melinda Paras, PAA’s president and CEO.  Melinda is a veteran of the medical industry and saw a need to deliver a better “business outcome” to patients and medical staff.  In this case, the business outcome could mean the difference between life and death.

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Video Changes the Equation

December 23, 2013 at 5:53 pm PST

At our recent Collaboration Summit in Boca Raton, I had the opportunity to sit down with some of our customers and talk about how they are incorporating video into their organizations. It’s clear that many of our customers are already seeing the business benefits of video – whether it’s using remote expert services to improve pipeline conversion or launching new services more quickly through video collaboration.

But what if you looked at video not just as a way to help you improve what you are already doing, but as a way to allow you to do things you couldn’t do before? Things that previously were not feasible because of cost, resources, or other perceived barriers?

What if you could offer health services to a segment of the population you could not previously reach?

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