Recently Cisco commissioned a study with The Economist Intelligence Unit to survey 862 business leaders on their sentiments about the value of in-person meetings and the impact on more than 30 business processes including initial meetings, project kick-offs and contract renewals. Business leaders were virtually unanimous in agreeing that in-person communication is more effective, powerful and conducive to success; with 75 percent stating it is absolutely critical to the health of their organization. (For those of you who prefer infographics, here is one with the results).
However, our desire for closer, more synchronous communication is being challenged by globalization, distance, and increased pressure to reduce costs or “do more with less.” Telepresence is the most effective way to bridge the in-person gap, and as OJ Winge mentioned in a recent speech, it is helping to drive innovation and positive social change in all industries and businesses of all sizes.
But an interesting debate remains, while the majority of business leaders agree in-person is the most impactful communication, 60 percent of communications are not real-time. So what gives? Read More »