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Over-the-Top (OTT) Considerations: Functionalities and Technologies

Tom OhanianBy Tom Ohanian, Cisco Service Provider Sales Business Development Manger

The television viewing experience that since its inception consisted of gathering in the family living room and watching live television has clearly changed. Today, television viewing perhaps should be changed to the more versatile term of content consumption. Regardless of whether that content is consumed on a television in a living room or on a mobile device on a crowded subway, the behavior of content consumption and the delivery of content are rapidly evolving. As these business models and consumer behaviors evolve, so too do the complexity and technology of delivering this content.

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We are currently in the third wave of Internet Protocol (IP) video. The first wave, covering Read More »

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Route Redistribution – A thing of the past?

July 2, 2013 at 11:21 am PST

This week at CiscoLive Orlando, Cisco made two announcements around Enterprise Routing -- Open EIGRP and EIGRP OTP. Originally announced at CiscoLive London, EIGRP has been opened to the community as an IETF Informational Draft “Open EIGRP”, Open EIGRP  provides vendors with technical information on EIGRP and the accumulation of 20 years of development and enhancements. With the publishing of this IETF Draft, vendors can now integrate EIGRP into their appliances and interop with Cisco.

On Tuesday, Cisco also announced a new innovation in Enterprise Routing; “EIGRP Over the Top” (or simply OTP).

EIGRP OTP

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Simplifying Multi-Provider WAN Designs

This week, at Cisco Live Orlando, we are introducing a brand new EIGRP feature called Over-the-Top (OTP). EIGRP OTP is focused on simplifying the deployment of branch networks utilizing an EIGRP end-to-end solution over public and private networks. This simplicity is further enhanced with EIGRP use of Over-the-Top (OTP) to support multiple service provider IP networks.

Connecting sites over a WAN cloud can be complex, especially when supporting thousands of branch locations, multiple service providers, and feature requirements like encryption. Aside from the configuration challenges, operationally, customers need to filter routes while avoiding routing loops during redistribution, which makes it harder to troubleshoot the network.

The EIGRP Over-the-Top (OTP) solution simplifies multi-provider IP WAN network designs. It simplifies the interface with the WAN providers and facilitates an end-to-end EIGRP network, which is easier to troubleshoot.

How simple is EIGRP OTP to deploy? Read More »

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Mobile Data Traffic Is Exploding—but Who Is Profiting? How Mobile Service Providers Can Monetize Mobile Data

By Marc Latouche, Vertical Manager, IBSG Service Provider

The Cisco Visual Networking Index (VNI) Global Mobile Data Traffic Forecast Update projects a 13-fold increase in global mobile data traffic between 2012 and 2017 — two thirds of it video. To move all that data traffic with speed and quality, mobile network connection speeds will increase sevenfold by 2017. Clearly, mobile data services are becoming increasingly important. The question is, who will capture the revenue associated with all this activity? While mobile service providers (SPs) invest in building and maintaining the infrastructure to carry this burgeoning mobile traffic, over-the-top (OTT) content providers are benefiting from that new capacity, enabled and financed by mobile SPs.

Where are the revenue growth opportunities for service providers in this fast-changing mobile data landscape? Are there opportunities for mobile network operators to partner with OTTs, or to provide services that can extract greater value from the network? Read More »

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Preparing for an Uncertain Media Future: Even Challenging Scenarios Offer Ways To Grow

In the midst of tremendous disruption, it is impossible to tell where the global media industry is ultimately heading. But a recent analysis from the Cisco Internet Business Solutions Group (IBSG) explores four possible future scenarios for the media industry. While they do not “predict” the future, the scenarios help build our understanding of possible outcomes — and how various industry players could be affected.

The Shape of Things To Come: Four Scenarios

We explored the ways certain industry developments could swing future outcomes. Combining these drivers into logical groupings (consumer behavior, regulatory requirements, technology, and macroeconomic conditions), we were able to define the following four scenarios, as shown in Figure 1. These scenarios are differentiated by consumer demand, industry structure, and content supply:

  • Dark Ages — low demand, consolidated industry, and relatively low content supply
  • Survival of the Fittest — low demand, fragmented industry, and high content supply
  • Golden Age of Content — high demand, consolidated industry, and controlled content supply
  • Wonderland — high demand, fragmented industry, and high content supply

Obviously, each of the scenarios will have different winners and losers. The financial impact and the implications for players across the industry value chain will substantially change by scenario. And in each scenario, distributors and infrastructure providers will need to consider different types of investments. Consequently, each type of player will need to adapt its competitive responses to the future scenario taking shape.

Figure 1.   Four Future Scenarios Are Based on Various Groupings of Industry Drivers.

 cisco-ibsg-four-future-scenarios-based-on-industry-driversSource: Cisco IBSG, 2013

Following are examples of how two future scenarios could play out: Read More »

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