In a mobile application ecosystem dominated by Over-the-Top (OTT) providers, mobile operators need to exploit new business models in ways to create value with them. One example of a Monetization use case promising a new business model is Sponsored Data. An early proponent among operators has been AT&T, who defines Sponsored Data as: “a service that enables companies to sponsor the data usage for specific content on behalf of eligible AT&T wireless customers [who] can browse, stream and enjoy content … without impacting their monthly data plan allowance.”
A year after launch, AT&T spokespersons remain upbeat about its Sponsored Data program, despite only signing up about 10 content partners. What are some of the services enabled? Liberty Mutual insurance customers, for example, can send their smartphone photos from accident claims up to the Liberty Mutual cloud, without incurring data charges from AT&T. Kingsoft gives users of its mobile office software sponsored access to file access and transfers. AT&T states that is sees great interest in Sponsored Data from a variety of developers and content owners, but that such a service based on a new business model will take time to establish itself.
Waving the Green Flag
Other operators are experimenting with the Sponsored Data business model. Customers of T-Mobile’s Music Freedom service can now stream all the music they want from the most popular streaming services without it counting against their 4G LTE data limits. Other operators offer similar sponsored Internet radio services such as Spotify and Pandora, or social media applications like Facebook. Read More »
Tags: AT&T, Cisco Virtualized Mobile Internet, Cisco Virtualized Packet Core, connected car, EPC, Liberty Mutual, LTE, mobile data, monetization, ott, packet core, policy, Sponsored Data, T-mobile
As I board the plane ready for the long flights to Barcelona, I’m excited and energised by the prospective of around 100 APAC customer meetings and Cisco technology demos. Hopefully when I get off the plane in the wee hours I’ll remain half as energised.
With all the discussions with Service Provider CxO teams on their expectations for the event, some common top of the mind issues or challenges for Cisco have emerged;
What are the Global trends in Traffic Demand?
Cisco VNI forecasts 10x Mobile Data traffic growth over the next 5-years, nothing new there, but Read More »
Tags: 5G, cisco VPCs, HetNet, mobile world congress, MVNO, MWC 2015, NFV, orchestration, ott, SDN, VoWifi
One of the first lessons that every economics student is taught is “supply and demand” – the fundamental economic principle that price goes up with increased demand. Yet we are witnessing the opposite to these age old principles in the mobile business. Despite phenomenal demand for mobility services, the mobile operators that provide these services are engaged in a fierce price war.
Faster, sleeker, and more powerful mobile devices, running countless of applications have transformed businesses and our personal lives. The insatiable demand for mobile devices Read More »
Tags: ARPU, Cisco, Cisco VNI, MNO, mobile, mobility, monetization, ott, pricing, wifi
I’m often asked, “What can Cisco Videoscape do for my organization?” The best answer is to look at what it did for yes, Israel’s biggest satellite TV provider.
Yes launched its over-the-top (OTT) multiscreen video service, yes GO, in Israel last year based on the Cisco Videoscape Video Everywhere Solution, and it made a huge splash. Yes saw an immediate spike in adoption and market share with a growth rate even faster than the company’s most optimistic predictions. This is a big deal in the fiercely competitive Israeli pay-TV market, where subscriber growth is basically a zero-sum game between yes (which has 40% of the market) and its closest cable competitor.
So what did yes do to capture the imagination of this tech-savvy market? Simple: Read More »
Tags: ABR, cdn, Cisco Evolved Services Platform, cloud video experience, esp, open media platform, ott, service providers, subscribers, tv, videoscape, VOD
There is immense parental pride in seeing your child receive her University diploma. As I watched my daughter walk across the stage on the campus quad last year, bittersweet thoughts floated by – she’ll be leaving the family nest, striking out on her own, facing the challenges of finding a job, moving into her own apartment, paying bills. It was sad to think of innocence lost, and the real world barking at her door. With these thoughts I embraced her, and then she said “Dad, guess what, I’ve decided that I’m gonna do a gap year in New Zealand and Australia!”
A “gap year” is a way to defer all those serious milestones I was imagining for my daughter by taking a year off to travel and do fun things. Oh, and could I also take care of her cat, her car, and start making her college loan payments while she was gone? Oh well, I was actually very happy – and envious – about her quest for self-discovery.
So we shifted focus to new challenges, like getting travel medical insurance, selecting the right backpack, managing money needs, where to find jobs along the way, getting temporary work visas. And what about keeping in touch? I looked at my mobile operator’s roaming rates, and saw that Read More »
Tags: applications, data, data quotas, MMS, mobility, operators, ott, Plans, Roaming Data Plans, service providers, services, sms, subscribers