ott

February 25, 2015

SP360: SERVICE PROVIDER

The Mobile Paradox – Why Are There Price Wars in a Time of Plenty?

4 min read

One of the first lessons that every economics student is taught is “supply and demand” – the fundamental economic principle that price goes up with increased demand. Yet we are...

December 22, 2014

SP360: SERVICE PROVIDER

How does Cisco Videoscape transform TV experiences? The answer is yes.

3 min read

I’m often asked, “What can Cisco Videoscape do for my organization?” The best answer is to look at what it did for yes, Israel’s biggest satellite TV provider. Yes launched its over-the-top (OTT) multiscreen video service, yes GO, in Israel last year based on the Cisco Videoscape Video Everywhere Solution, and it made a huge […]

December 8, 2014

SP360: SERVICE PROVIDER

Roaming Data Plans: Culture Shock, maybe, but Bill Shock no more!

3 min read

There is immense parental pride in seeing your child receive her University diploma. As I watched my daughter walk across the stage on the campus quad last year, bittersweet thoughts...

November 19, 2014

SP360: SERVICE PROVIDER

Building a true HetNet

2 min read

By Andrew Mackay,  Head of Mobile Solutions, APAC I have discussed in the past the increasing importance of Smallcells in a...

November 17, 2014

SP360: SERVICE PROVIDER

Faster, Clearer and Future-Proof: VoLTE Brings it Home

3 min read

by Vicki Livingston, Head of Communications, 4G Americas From the first batters up to the plate in South Korea in 2012, with a flurry from Metro PCS in the U.S., Voice over LTE (VoLTE) seemed to be in a field of dreams and not making much noise or progress. However, bring it on baby… as […]

Over-the-Top (OTT) Considerations: Functionalities and Technologies

2 min read

By Tom Ohanian, Cisco Service Provider Sales Business Development Manger The television viewing experience that since its inception consisted of gathering in the family living room and watching live television has clearly changed. Today, television viewing perhaps should be changed to the more versatile term of content consumption. Regardless of whether that content is consumed […]

Mobile Monetization Takes a Step Forward

3 min read

By Brian Walsh, Service Provider Mobility Senior Marketing Manager Among the discussions we had with global Mobile Service Providers in Barcelona at MWC 2014, here’s something that was certainly NOT breaking news: in the face of relentless growth of mobile data usage (see Cisco VNI), a top imperative expressed was to drive profitability by monetizing […]

How Are You Weathering Industry Storms? Five Ways To Help SPs Turn Disruption into Transformation

3 min read

Service providers (SPs) have been wracked by wave after wave of disruption, creating new winners and losers on every front. Traditional carriers continue to look for ways to make up for lost voice revenues; over-the-top (OTT) players have redefined the ways video is delivered and consumed; exponential growth in mobile data traffic devours network capacity […]

Mobile Data Traffic Is Exploding—but Who Is Profiting? How Mobile Service Providers Can Monetize Mobile Data

3 min read

By Marc Latouche, Vertical Manager, IBSG Service Provider The Cisco Visual Networking Index (VNI) Global Mobile Data Traffic Forecast Update projects a 13-fold increase in global mobile data traffic between 2012 and 2017 — two thirds of it video. To move all that data traffic with speed and quality, mobile network connection speeds will increase […]