One of the first lessons that every economics student is taught is “supply and demand” – the fundamental economic principle that price goes up with increased demand. Yet we are witnessing the opposite to these age old principles in the mobile business. Despite phenomenal demand for mobility services, the mobile operators that provide these services are engaged in a fierce price war.
Faster, sleeker, and more powerful mobile devices, running countless of applications have transformed businesses and our personal lives. The insatiable demand for mobile devices Read More »
Tags: ARPU, Cisco, Cisco VNI, MNO, mobile, mobility, monetization, ott, pricing, wifi
I’m often asked, “What can Cisco Videoscape do for my organization?” The best answer is to look at what it did for yes, Israel’s biggest satellite TV provider.
Yes launched its over-the-top (OTT) multiscreen video service, yes GO, in Israel last year based on the Cisco Videoscape Video Everywhere Solution, and it made a huge splash. Yes saw an immediate spike in adoption and market share with a growth rate even faster than the company’s most optimistic predictions. This is a big deal in the fiercely competitive Israeli pay-TV market, where subscriber growth is basically a zero-sum game between yes (which has 40% of the market) and its closest cable competitor.
So what did yes do to capture the imagination of this tech-savvy market? Simple: Read More »
Tags: ABR, cdn, Cisco Evolved Services Platform, cloud video experience, esp, open media platform, ott, service providers, subscribers, tv, videoscape, VOD
There is immense parental pride in seeing your child receive her University diploma. As I watched my daughter walk across the stage on the campus quad last year, bittersweet thoughts floated by – she’ll be leaving the family nest, striking out on her own, facing the challenges of finding a job, moving into her own apartment, paying bills. It was sad to think of innocence lost, and the real world barking at her door. With these thoughts I embraced her, and then she said “Dad, guess what, I’ve decided that I’m gonna do a gap year in New Zealand and Australia!”
A “gap year” is a way to defer all those serious milestones I was imagining for my daughter by taking a year off to travel and do fun things. Oh, and could I also take care of her cat, her car, and start making her college loan payments while she was gone? Oh well, I was actually very happy – and envious – about her quest for self-discovery.
So we shifted focus to new challenges, like getting travel medical insurance, selecting the right backpack, managing money needs, where to find jobs along the way, getting temporary work visas. And what about keeping in touch? I looked at my mobile operator’s roaming rates, and saw that Read More »
Tags: applications, data, data quotas, MMS, mobility, operators, ott, Plans, Roaming Data Plans, service providers, services, sms, subscribers
By Andrew Mackay, Head of Mobile Solutions, APAC
I have discussed in the past the increasing importance of Smallcells in a Service Providers access strategy (Bringing LTE Indoors and Cost Optimised Indoor Coverage), but to truly leverage Smallcells once deployed in an optimal way is not a trivial task. Normally the Smallcell supplier is different to the Macro network and often a different mix of technologies (e.g in the case of Wi-Fi) and frequency bands are involved. The term Heterogeneous, meaning “diverse in character or content” (oxforddictionaries.com), is indeed fitting. So what is the right approach to building an optimal Heterogeneous Network or HetNet?
The guiding principle must be the consideration of end user Quality of Experience (QoE). Read More »
Tags: ANDSF, Cisco Quantum software, connectivity, cSON, dSON, HetNet, LTE, mobile, network, orchestration, ott, QoE, service providers, Smallcell, Solutions, wifi
by Vicki Livingston, Head of Communications, 4G Americas
From the first batters up to the plate in South Korea in 2012, with a flurry from Metro PCS in the U.S., Voice over LTE (VoLTE) seemed to be in a field of dreams and not making much noise or progress. However, bring it on baby… as VoLTE may be getting ready for prime time in 2014. Analyst firm Infonetics expects 30 commercial networks and 51 million subscribers with VoLTE by the end of this year and that number will grow to the major leagues on 2015.
So, what is it? And why is it good? Read More »
Tags: 3G, 4G Americas, contact management evolution, devices, HD, IMS, LTE, messaging, network, operators, ott, RCS, RCS implementations, service providers, Solutions, telephony, vendors, VoLTE