By Andrew Mackay, Head of Mobile Solutions, APAC
I have discussed in the past the increasing importance of Smallcells in a Service Providers access strategy (Bringing LTE Indoors and Cost Optimised Indoor Coverage), but to truly leverage Smallcells once deployed in an optimal way is not a trivial task. Normally the Smallcell supplier is different to the Macro network and often a different mix of technologies (e.g in the case of Wi-Fi) and frequency bands are involved. The term Heterogeneous, meaning “diverse in character or content” (oxforddictionaries.com), is indeed fitting. So what is the right approach to building an optimal Heterogeneous Network or HetNet?
The guiding principle must be the consideration of end user Quality of Experience (QoE). Read More »
Tags: ANDSF, Cisco Quantum software, connectivity, cSON, dSON, HetNet, LTE, mobile, network, orchestration, ott, QoE, service providers, Smallcell, Solutions, wifi
by Vicki Livingston, Head of Communications, 4G Americas
From the first batters up to the plate in South Korea in 2012, with a flurry from Metro PCS in the U.S., Voice over LTE (VoLTE) seemed to be in a field of dreams and not making much noise or progress. However, bring it on baby… as VoLTE may be getting ready for prime time in 2014. Analyst firm Infonetics expects 30 commercial networks and 51 million subscribers with VoLTE by the end of this year and that number will grow to the major leagues on 2015.
So, what is it? And why is it good? Read More »
Tags: 3G, 4G Americas, contact management evolution, devices, HD, IMS, LTE, messaging, network, operators, ott, RCS, RCS implementations, service providers, Solutions, telephony, vendors, VoLTE
By Tom Ohanian, Cisco Service Provider Sales Business Development Manger
The television viewing experience that since its inception consisted of gathering in the family living room and watching live television has clearly changed. Today, television viewing perhaps should be changed to the more versatile term of content consumption. Regardless of whether that content is consumed on a television in a living room or on a mobile device on a crowded subway, the behavior of content consumption and the delivery of content are rapidly evolving. As these business models and consumer behaviors evolve, so too do the complexity and technology of delivering this content.
We are currently in the third wave of Internet Protocol (IP) video. The first wave, covering Read More »
Tags: nab 2014, ott, over-the-top, Service Provider, video
By Brian Walsh, Service Provider Mobility Senior Marketing Manager
Among the discussions we had with global Mobile Service Providers in Barcelona at MWC 2014, here’s something that was certainly NOT breaking news: in the face of relentless growth of mobile data usage (see Cisco VNI), a top imperative expressed was to drive profitability by monetizing new opportunities.
What’s unfortunate is that the challenges continue to grow. Over-the-Top (OTT) competition continues to preempt new Service Provider (SP) services initiatives. New revenue partnerships with OTT and Content Providers remain elusive. And SP’s see more and more new sources of services substitution challenging their legacy voice & messaging services, for example, the WhatsApp move into voice services.
Of course, Service Providers also want to Read More »
Tags: mobile, mobility, monetization, network, Open Network Environment, ott, quantum, Service Provider
Service providers (SPs) have been wracked by wave after wave of disruption, creating new winners and losers on every front. Traditional carriers continue to look for ways to make up for lost voice revenues; over-the-top (OTT) players have redefined the ways video is delivered and consumed; exponential growth in mobile data traffic devours network capacity without creating comparable revenue; and new cloud services are transforming IT consumption and challenging old operating models. The industry is changing with whiplash speed—leaving service providers scrambling to get ahead of the next wave.
For years, the Cisco Internet Business Solutions Group has engaged with global and regional service providers to help them navigate and seize the opportunities afforded by industry disruptions. Now, as part of Cisco Consulting Services (CCS), we have identified key industry areas where SPs have transformative opportunities for new services, operations, and business models.
Five Areas of Opportunity for SP Growth and Transformation
Based on Cisco’s own market sensing of trends, tracking of customer behaviors and industry inflection points, and strategy engagements with leading SPs around the world, Cisco Consulting Services has developed unique expertise to help SPs address their challenges and capitalize on opportunities. We are specifically focused on transformative engagements with SPs in five key areas—helping them identify and address the strategic questions they need to answer to be successful: Read More »
Tags: business model strategy, Cisco, cloud, Consulting Services, mobile data, monetization, next-generation video, ott, Service Provider, small cell, small-to-medium business, smb, SP, wi-fi