Are you looking to deliver an intelligent, dynamic and highly optimized programmable network where applications have control in how they explicitly traverse the end-to-end network?
If so, you have probably been watching the Application Engineered Routing story unfold since it was launched in March 2015. For those of you following this developing chapter in the end-to-end application control play book, you might have read the past few blogs by my colleague, Frederic Trate (here and here) or even watched Dave Ward, Cisco CTO and Chief Architect, present on engineering the network for applications on the main stage at MPLS World Congress 2015 earlier this year (see Featured Content). Read More »
Tags: AER, Agile, agility, Application Engineered Routing, automation, Cisco, Cisco Evolved Programmable Network, control, epn, esp, opex, ott, SDN, segment routing, SP, sr, wae, WAN Automation Engine, web
By David Wachtfogel, Director, Service Provider Video Security, Cisco
This week at IBC we are happy to announce that we’ve reached 300 million active VideoGuard Everywhere client devices. Think about that for a moment!
How did we get this far? Not long ago, service provider video distribution was simple: Service providers distributed the content they purchased from video programmers, over the networks they managed, to set-top boxes they also managed. (Ah, life was so much simpler then!)
And while this simplicity limited our viewing experience to a big screen at home, it was reasonably sufficient — because at the time, the big screen was pretty much the only screen we watched. Such end-to-end, managed environments simplified operations, and made it easier to protect the video service from piracy.
Then came the emergence of broadband connectivity, and the Read More »
Tags: broadband, Cisco, cloud connectivity, IBC 2015, ip, ott, service provider video, service providers, videoguard everywhere
By Yves Padrines, Vice President & General Manager Cable, Media and Video, Cisco EMEAR
The summer trade show cycle wheels into Cologne, Germany this week for ANGA COM, expected to draw around 17,000 attendees and 450 exhibitors from 34 countries. Cisco is excited to be there to spend time with customers and partners, and showcase our latest innovations.
With the exception of regulatory considerations, the scene is pretty much constant across North America and in Europe: The need for accelerated broadband speeds is sparking innovation in the Read More »
Tags: ANGA CO, broadband, cbr8, Cisco, Cisco Videoscape, ott, Service Provider, videoscape
In a mobile application ecosystem dominated by Over-the-Top (OTT) providers, mobile operators need to exploit new business models in ways to create value with them. One example of a Monetization use case promising a new business model is Sponsored Data. An early proponent among operators has been AT&T, who defines Sponsored Data as: “a service that enables companies to sponsor the data usage for specific content on behalf of eligible AT&T wireless customers [who] can browse, stream and enjoy content … without impacting their monthly data plan allowance.”
A year after launch, AT&T spokespersons remain upbeat about its Sponsored Data program, despite only signing up about 10 content partners. What are some of the services enabled? Liberty Mutual insurance customers, for example, can send their smartphone photos from accident claims up to the Liberty Mutual cloud, without incurring data charges from AT&T. Kingsoft gives users of its mobile office software sponsored access to file access and transfers. AT&T states that is sees great interest in Sponsored Data from a variety of developers and content owners, but that such a service based on a new business model will take time to establish itself.
Waving the Green Flag
Other operators are experimenting with the Sponsored Data business model. Customers of T-Mobile’s Music Freedom service can now stream all the music they want from the most popular streaming services without it counting against their 4G LTE data limits. Other operators offer similar sponsored Internet radio services such as Spotify and Pandora, or social media applications like Facebook. Read More »
Tags: AT&T, Cisco Virtualized Mobile Internet, Cisco Virtualized Packet Core, connected car, EPC, Liberty Mutual, LTE, mobile data, monetization, ott, packet core, policy, Sponsored Data, T-mobile
As I board the plane ready for the long flights to Barcelona, I’m excited and energised by the prospective of around 100 APAC customer meetings and Cisco technology demos. Hopefully when I get off the plane in the wee hours I’ll remain half as energised.
With all the discussions with Service Provider CxO teams on their expectations for the event, some common top of the mind issues or challenges for Cisco have emerged;
What are the Global trends in Traffic Demand?
Cisco VNI forecasts 10x Mobile Data traffic growth over the next 5-years, nothing new there, but Read More »
Tags: 5G, cisco VPCs, HetNet, mobile world congress, MVNO, MWC 2015, NFV, orchestration, ott, SDN, VoWifi