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Ready for Mobile World Congress Hot Topics

As I board the plane ready for the long flights to Barcelona, I’m excited and energised by the prospective of around 100 APAC customer meetings and Cisco technology demos. Hopefully when I get off the plane in the wee hours I’ll remain half as energised.

With all the discussions with Service Provider CxO teams on their expectations for the event, some common top of the mind issues or challenges for Cisco have emerged;

What are the Global trends in Traffic Demand?

Cisco VNI forecasts 10x Mobile Data traffic growth over the next 5-years, nothing new there, but Read More »

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The Mobile Paradox – Why Are There Price Wars in a Time of Plenty?

One of the first lessons that every economics student is taught is “supply and demand” – the fundamental economic principle that price goes up with increased demand. Yet we are witnessing the opposite to these age old principles in the mobile business. Despite phenomenal demand for mobility services, the mobile operators that provide these services are engaged in a fierce price war.

MNO

Faster, sleeker, and more powerful mobile devices, running countless of applications have transformed businesses and our personal lives. The insatiable demand for mobile devices Read More »

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How does Cisco Videoscape transform TV experiences? The answer is yes.

I’m often asked, “What can Cisco Videoscape do for my organization?” The best answer is to look at what it did for yes, Israel’s biggest satellite TV provider.

Yes launched its over-the-top (OTT) multiscreen video service, yes GO, in Israel last year based on the Cisco Videoscape Video Everywhere Solution, and it made a huge splash. Yes saw an immediate spike in adoption and market share with a growth rate even faster than the company’s most optimistic predictions. This is a big deal in the fiercely competitive Israeli pay-TV market, where subscriber growth is basically a zero-sum game between yes (which has 40% of the market) and its closest cable competitor.

So what did yes do to capture the imagination of this tech-savvy market? Simple: Read More »

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Roaming Data Plans: Culture Shock, maybe, but Bill Shock no more!

There is immense parental pride in seeing your child receive her University diploma. As I watched my daughter walk across the stage on the campus quad last year, bittersweet thoughts floated by – she’ll be leaving the family nest, striking out on her own, facing the challenges of finding a job, moving into her own apartment, paying bills. It was sad to think of innocence lost, and the real world barking at her door. With these thoughts I embraced her, and then she said “Dad, guess what, I’ve decided that I’m gonna do a gap year in New Zealand and Australia!”

A “gap year” is a way to defer all those serious milestones I was imagining for my daughter by taking a year off to travel and do fun things. Oh, and could I also take care of her cat, her car, and start making her college loan payments while she was gone? Oh well, I was actually very happy – and envious – about her quest for self-discovery.

So we shifted focus to new challenges, like getting travel medical insurance, selecting the right backpack, managing money needs, where to find jobs along the way, getting temporary work visas. And what about keeping in touch? I looked at my mobile operator’s roaming rates, and saw that Read More »

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Building a true HetNet

Andrew MackayBy Andrew Mackay,  Head of Mobile Solutions, APAC

I have discussed in the past the increasing importance of Smallcells in a Service Providers access strategy (Bringing LTE Indoors and Cost Optimised Indoor Coverage), but to truly leverage Smallcells once deployed in an optimal way is not a trivial task. Normally the Smallcell supplier is different to the Macro network and often a different mix of technologies (e.g in the case of Wi-Fi) and frequency bands are involved. The term Heterogeneous, meaning “diverse in character or content” (oxforddictionaries.com), is indeed fitting. So what is the right approach to building an optimal Heterogeneous Network or HetNet?

The guiding principle must be the consideration of end user Quality of Experience (QoE). Read More »

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