Read some of the press covering digital media today, and you’d think that TV advertising is going the way of the dinosaurs. After all, web and mobile advertising lets you slice and dice your ads to target narrow audiences in a way that hasn’t been possible with TV, where historically, targeting meant finding programs that appeal to a broad demographic.
Here’s a thought: what if you could combine the fine-grained addressability of digital advertising with the reach and impact of linear TV? It’s not just hypothetical anymore. Europe’s largest pay-TV provider, Sky, is working with Cisco to make it happen with Sky AdSmart. At CES 2015 this week Read More »
Tags: advertising, broadcast video, Cisco Videoscape, cloud, linear TV, multiscreen, operator, Service Provider, Sky, tv
Recent Cisco news highlights two prominent service providers – Deutsche Telekom and Telefonica – who have chosen Cisco IP Next-Generation Network solutions.
Deutsche Telekom subsidiary Hrvatski Telekom – Croatia’s largest telecommunications company – is using Cisco solutions in its new TeraStream cloud-enabled IP architecture.
Key elements include all-IPv6 streamlined routing architecture; fully converged IP and optical layers with 100G coherent technology; integrated cloud service centers, enabling virtualized network services and applications for rapid service innovation; programmatic interfaces aligned with the software-defined networking architecture for real-time automation and OSS; and customer self-service management capabilities.
Cisco has delivered the following technologies in this landmark deployment:
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Tags: 100G_coherent, ASR_9000, Cisco, cloud, CRS, ip, IPNGN, IPv6, operator, Optical, service_provider
In 2011, the amount Americans spent on healthcare equaled nearly 18 percent of the nation’s annual Gross Domestic Product. This huge amount – more than $2.5 trillion – greatly concerns governments, insurers and medical professionals. And the pressures on the healthcare system will only grow, as the overall U.S. population ages.
The healthcare debate has spawned many suggestions. One focus is making the healthcare system more efficient. Cisco’s Internet Business Solutions Group (IBSG), in a series of projects with key U.S. service providers, explored how they can help enable more efficient delivery of health solutions.
Details are in an IBSG-produced document titled “Service Providers: A Tourniquet for the Hemorrhaging Healthcare System”. The paper can be found on the Service Provider Thought Leadership section of the Cisco IBSG website. At this site, you will find many interesting, provocative papers on various subjects relating to the service provider segment.
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Tags: Cisco, healthcare, IBSG, operator, service_provider, SP
Mobile World Congress, the huge service provider-focused event, takes place next week in Barcelona, and Cisco has gotten a running start this week with much news about operator deployments:
- Magyar Telekom, Hungary’s largest telecommunications company, is using Cisco Mobile Internet solutions to deploy 4G/LTE multimedia services. Magyar Telekom, part of Germany’s Deutsche Telekom Group, selected the Cisco ASR 5000 Series mobile multimedia core platform, ASR 9000 Series routers and ME 3800X Series Carrier Ethernet Switch Routers to help transform its network for delivery of advanced mobile services like video, social networking and high-speed Web browsing.
- LG U+, a service provider in Korea, will trial two Cisco mobile Internet offerings to deliver voice, video and messaging services to its rapidly growing number of 4G/LTE customers. The Cisco V2oLTE solution, based on the ASR 5000, will help LG U+ meet the performance challenge of carrying voice traffic over LTE.
- Softbank, in Japan, recently became the first mobile operator in the world to deploy the Cisco ASR 903 unified Ethernet access router, and Softbank is now seeing the benefits of its high performance and small footprint. Cisco recently spoke with two Softbank executives about this.
- Another operator, Vodafone Hungary, is thinking about how not only to manage, but monetize, mobile traffic. Hear two of Vodafone Hungary’s strategic and technical leaders discussing how Vodafone Hungary is planning to leverage the intelligence in the ASR 5000 to design new services, deliver differentiated services and develop new business models.
Tags: 4G, ASR_5000, ASR_9000, ASR_903, Cisco, LTE, Mobile_Internet, mobility, operator, service_provider, VoLTE
Cisco has been going mobile in Canada.
Or, perhaps more accurately, Canadian mobile operators have been going for Cisco. To wit:
In one example, Shaw Communications will deploy an extensive, advanced Wi-Fi network in Western Canada to provide broadband wireless access. The next-generation network will enable Shaw customers to connect Wi-Fi enabled devices like tablets, mobile phones and computers at thousands of Wi-Fi access points.
Shaw will deploy several advanced Cisco technologies, including the CRS-3 Carrier Routing System, ASR 5000 multimedia core platform, ASR 1000 Series routers and Service Provider Wi-Fi, part of Cisco’s M.O.VE architecture.
Shaw Communications also announced that it will conduct a technical trial of HotSpot 2.0 in conjunction with Cisco, Shaw’s Wi-Fi technology partner. HotSpot 2.0 will represent a significant improvement in Wi-Fi accessibility and security.
In addition, Bell Mobility has selected the Cisco ASR 5000 platform for delivering 4G and LTE mobile services in its next-generation wireless network. The ASR 5000 will form the foundation of the packet core for Bell Mobility’s LTE network, delivering higher bandwidth and greater intelligence for faster mobile Internet services and improved user experiences.
Designated as a 4G mobile specification, LTE is designed to provide multi-megabit bandwidth, more efficient use of radio networks, latency reduction and improved mobility. LTE aims to enhance user interaction with the network and further drive demand for mobile multimedia services.
Tags: 4G, ASR_1000, ASR_5000, ASR_9000, Cisco, CRS, LTE, Mobile_Internet, mobility, operator, service_provider