For pay-TV service providers, delivering multi-screen TV services is a must. Same goes for embedding web and social applications. But with the proliferation of video-enabled devices such as set top boxes (STB) and computer electronics (CE) devices, software platforms become more fragmented. And that makes it more of a challenge to deliver and maintain a high quality video service across the device ecosystem. Many rightly consider HTML5 to be the Internet technology for delivering commercial TV to video enabled devices. Indeed many devices already support HTML5. And all new devices will have native HTML5 browsers built-in. Furthermore, many open source frameworks also make it easier to create new services while social sites provide SDKs to help integrate existing services.
But that’s not enough.
The fact is that many HTML5 implementations simply don’t match the capabilities required by today’s commercial TV applications. Nor do they achieve the performance levels to which users are accustomed. Take, for example, the 3D effects and animations that are part and parcel of an award-winning EPG design such as Videoscape Snowflake. Or accessibility to metadata, authorizations and user preferences. Not to mention app life cycle management. Essentially, there is a need for more than an HTML5 standard browser.
So what can be done? Well at Cisco, we have an answer. Read More »