Mobility comes down to the lines between online and offline blurring rapidly, with organizations sprinting to put the infrastructure in place to catch up with the trend.
The blurring of the online and offline is happening all around us in a bi-directional manner -- where the customer expects to interact with the business however and whenever they wish and get the same experience regardless of where they are or what they are doing- and for the business to be able to deliver exactly the same information and services to the customer regardless of how or where they choose to interact.
Is this new? Maybe not, but the O2O (online to offline) concept was truly brought it to life by the Tokyo Metro and their recently launched innovative offering for consumers.
Tokyo Metro carries 6.22 million passengers daily. This past September they announced a new service with two partners: the convenience store operator 7-11 Japan and the Ito-Yokado supermarket chain. Read More »
Tags: 7-11, coupon, Hotspot, Japan, location, metro, network, o2o, offline, online, seven eleven, subway, tokyo, tokyo metro, wi-fi, wifi, wireless
Big data seems to be everywhere these days. Everywhere you look there are new companies and technologies that promise to crunch up enormous databases and instantly extract from them knowledge and understanding. Although that sounds impressive, it raises the question – how can that help me and my business? How does fitting an N degree polynomial to a CRM database help me grow my business?
At Cisco, we’ve taken a very practical approach to big data. We started by asking our customers: what do they want to know? What information would help our customers’ better manage their sites, optimize their operations and grow their business? We took those questions and built Connected Mobile Experiences (CMX) Analytics around them.
Wouldn’t a store manager want to know how many of his customers were new? Did that new marketing campaign launched last month really drive new visitors to the store? Or another example, let’s say the layout of the store was just changed, wouldn’t the manager want to know if it was effective? Did people spend more time in the store? How about better understanding your customer base? Which web sites do my visitors visits? And of course retail isn’t the only segment that would like to know things. Wouldn’t an airport want to know how long people wait in the security line? Would a train station like to know how long before the train leaves people come into store?
Cisco’s CMX Analytics takes anonymous device location data gathered by the Cisco Mobility Services Engine (MSE), and leverages that data to provide clear, concise and relevant information. In order to make the data easier to visualize, we have recently enhanced our user interface adding many features that help users immediately and intuitively grasp the data. Our new dashboard enables every user to customize the views they wish to see and prioritize which data is meaningful to them. Our new Path engine enables customers to visualize how many people walk through the different paths in their venue. Our new reports can tell our customers everything from how many people are using their Wi-Fi to which floor people spend the most time in. These are just a few examples of the many innovations pouring into out CMX Analytics platform. Read More »
Tags: analytics, Big Data, data, enterprise mobility, healthcare, Industry, line-of-business, location, location-based, marketing, network, on-premise, on-site, online, onsite, retail, sales, social, vertical, wi-fi, wifi, wireless
By Leszek Izdebski, Cisco Internet Business Solutions Group (IBSG)
These days, professionally produced video can be accessed through a dizzying array of hardware and delivery choices. But which concerns are top of mind for typical video consumers?
To better understand the dramatic changes in the consumption of professionally produced video, Cisco IBSG surveyed 1,152 U.S. broadband consumers between the ages of 13 and 75+ in March 2012. The overall goal of the survey was to understand how consumers watch video: their habits, preferences, and the devices they most prefer.
Our core findings revealed that Read More »
Tags: Cisco, devices, IBSG, mobile, movies, online, professionally produced video, Service Provider, streaming, survey, TV shows, video
Advocacy is a term we have been hearing more often in the recent years. It’s not a new term but one that has been reinvigorated in the context of the online world. Social media is playing an increasing role in the purchase cycle, resulting in more focus on post-purchase engagement on the web.
The Customer Journey Has Evolved:
The post-purchase phase is a key component in building brand loyalty and advocacy. I have borrowed the following graphic to show the evolution of the online customer journey: Read More »
Tags: advocacy, Advocate, ambassador, best practice, brand, challenges, customer, how to, influencer, online, pitfalls, social media, who is
“Get real” about your connections
We’re hearing all the time how no one really talks anymore because we’d rather look at our screens than each other. MIT professor Sherry Turkle says some kids are trying to do both and learning how to maintain eye contact with someone while texting someone else.
“The Flight from Conversation”, The New York Times, April 21st
Turkle’s book “Alone Together: Why We expect More from Technology and Less from Each Other”
A recent study says more young people are even giving up a drivers license when they turn 16 because why should they drive to see friends when they can Facebook or Skype them? In 1983, 69% of 17 year olds had a drivers license but in 2008, it fell to 50%. Among 20-24 year olds, it went from 92% to 83% 25 years later.
“Driving is becoming so last century.” The Associated Press, April 6th
Why’s this important? Because being connected doesn’t always provide us with the human connections we crave. In a USA Today piece, the authors of a new book called “The Face-toFace Book: Why Real Relationships Rule in a Digital Marketplace” say 75% of conversations (in the US) still happen face to face, and that the rise of social media has led to a reduction in mostly” email conversations”. They say we talk about what’s ‘cool’ online and about real life experiences when we’re physically together.
This doesn’t mean it has to be all or nothing! Put those online connections to work. Try a tweet up, Meetup or something really new.
Are you into food? The Meetup equivalent is grubwithus.com where you join groups and see what “social meals” are scheduled at your local restaurants. Culturekitchen.com features underprivileged women who are master chefs of a particular ethnic cuisine. You go into their home and learn to cook the real thing (from Ukranian to Thai).
Travel and activities
Find something new to do with others on Vayable and give “drinking whiskey on wheels” a try. It’s a way for locals to share their expertise (and get paid for it) which means your guide of the Farmers Market is someone who actually goes to it. Airbnb is similar but where people share their home (boat or castle) for a price.
Want to go international?
Wander is an iPhone app that connects you with ‘pen pals’ by using Instagram (30 million users worldwide). You post a picture of the Caltrain in Palo Alto, California and your pen pal posts a picture of a train in Korea. After a week learning one person’s culture, you move on to a new friend.
More mobile platforms
If you’re open about your whereabouts, Arrived notifies friends when you’ve arrived at a meeting or a ball game. (No checkins required.) And Highlight notifies YOU if another Highlight user is within a football field or so of your location. The closer a person is, and the more interests, friends or history you have in common, the more likely you’ll be notified.
Remember, life is all about balance. We either use our time online to enrich our lives or it’s time spent just looking at a screen. I’ll be trying out grubwithus and Vayable soon and will write about my experiences. I appreciate all your comments!
Tags: iphone, online, social media