The Internet has emerged as one of the most powerful ways for businesses and consumers to communicate and learn. Its global reach, accessibility and speed have opened doors to areas of knowledge that in the past were available only to a privileged few. With the emergence of popular video-streaming services that deliver Internet video to the TV and other devices, content delivery networks (CDNs) have prevailed as a dominant method to deliver such content. However, the popularity of video and other IP-based multimedia is causing increased traffic for CDNs.
As consumers continue to demand greater amounts of high-quality content over the Internet, service providers (SPs) are finding it difficult to increase revenues while operating efficiently and containing costs. This is due mainly to two things: Read More »
Tags: cdn, Cisco, content delivery network, content providers, global ip traffic, ip traffic, ip video, online video, pure-play CDNs, Service Provider, service providers, SPs, visual networking index, vni, web video
By Bill Gerhardt, Director, IBSG Service Provider
Online video is growing at a rapid — if not explosive — pace, with innovation and disruption spreading across all areas of the value chain. Some of the greatest innovation is currently occurring around multiscreen delivery and related services.
To better understand the climate for video consumption, in March, 2012 the Cisco Internet Business Solutions Group (IBSG) surveyed 1,152 U.S. broadband consumers between the ages of 13 and 75+ to gain a better understanding of how they watch video: their habits, preferences, and the devices they use.
The study found that consumers spend more time watching Internet video today than watching DVDs/Blu-ray Discs, video on demand (VoD), or live premium cable channels — and they want to watch streaming video across a variety of screens. In the future, multiscreen delivery will take on greater importance as laptops, tablets, and smartphones advance and become even better video devices.
Service providers must address these Read More »
Tags: Cisco, cloud, common experience, cross-geography, hybrid TV, IBSG, Internet Business Solutions Group, internet video, IPTV, multiscreen, multiscreen delivery, multiscreen solution architecture, online video, operating cost, OTT TV, partner TV, Service Provider, shared content, SP, streaming video
By Marc Latouche, Manager, Cisco Internet Business Solutions Group (IBSG) Service Provider
As more and more video traffic streams across service provider (SP) networks, many SPs are deploying content delivery networks (CDNs). In addition to supporting their own operations, these CDNs provide a viable commercial alternative — or complement — to pure-play CDNs (such as Level 3 and Limelight), and enable SPs to earn extra income from the content flowing over their network.
The Cisco® Internet Business Solutions Group (IBSG) believes that CDN federations will provide an even farther-reaching solution. Cisco began to develop the concept of CDN federations in 2011, envisioning them as multi-footprint, open CDN capabilities built and shared by autonomous members. With CDN federations, SPs can interconnect — and leverage — one another’s CDN resources, ultimately benefiting all players in the value chain. Consumers gain in quality of service, SPs benefit through increased revenue potential, and content providers benefit in the assurance that their product will be distributed with guaranteed service and to a wider, potentially global audience.
Read More »
Tags: cdn, CDN federation pilot, Cisco, content delivery network, content providers, IBSG, online video, pure-play CDNs, service providers, SPs, web video, web video value chain
Whether driven by live sports or blockbuster movies, the explosive demand for Internet video keeps rising. Indeed, by 2015, Cisco projects a quadrupling of IP traffic, 90 percent of which will be video.
This is an exciting trend. But headaches abound, up and down the value chain. One solution is the CDN federation, which Read More »
Tags: cdn, cdn federation, CDN federation pilot, Cisco, content delivery network, content providers, IBSG, online video, pure-play CDNs, service providers, SPs, web video, web video value chain
If any doubts remained about the soaring demand for online media, the London Olympics probably dispelled them.
With 217 million viewers in the United States alone, it was the most-watched television event in history. But it also illuminated the evolving habits of online consumers. For starters, two events—the women’s soccer final and women’s gymnastics final—accounted for more online viewership than all events combined during the 2008 Olympics. Tablet computers, particularly the iPad, are driving this trend.
These kinds of striking transitions in online media consumption were top of mind during two gatherings that I attended last week. The first was a roundtable discussion of media executives in Hollywood, which I moderated; the other was a World Economic Forum Industry Partnership Strategy Meeting in New York, focused on media entertainment and mobility.
It was a privilege to be around such industry brain trusts and to share research from Cisco IBSG. Here are four core topics of conversation that emerged: Read More »
Tags: Cisco, content providers, IBSG, internet video, media entertainment, media providers, mobility, online media consumption, online video, service providers, SPs, streaming, WEF, World Economic Forum