In February 2012 179 million U.S. Internet users watched nearly 38 billion online videos, according to industry research. Predictably, YouTube statistics are colored with consumer viewing behavior. But B2B online video viewing grew 27% from 2010 to 2011 and eMarketer estimates that B2B spending on online video will rise as much as 55% this year. Which makes it the fastest growing ad format in 2012. In fact, your B2B audience expects you to engage them via video. Companies that don’t utilize video as part of their marketing efforts are likely to use lead generation opportunities to competitors that do.
Having online video in your mix is a priority for marketing in the coming year. Here five tips to help you create compelling videos to drive your business:
Content is all around you – You already posses a wealth of content that can be reused, recycled and repurposed into online video. It’s tucked into the deep recesses and dank corners of your business. White papers, promotional materials, training videos, presentations developed for product briefings, keynote presentations given by your executive teams at conferences, panel discussions, interviews – the list is endless if you really look. Identify it, categorize it, and leverage it to engage your customers and prospect.
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Tags: b2b marketing, business video, Cisco partner marketing, online video, video, youtube
By Jason Kohn, Contributing Columnist
My last post described some of the cloud-based home healthcare services that broadband service providers are beginning to offer. Central to this idea is third-party partnerships: allowing outside healthcare providers into the traditional “walled garden” of telecom services. It’s easy to see how this model could be extended beyond healthcare.
One can imagine all sorts of value-added cloud applications that third parties could deliver over wireline networks. Indeed, one can envision a future in which service providers follow in the footsteps of Apple’s App Store and the Google Android Marketplace, where subscribers can choose from among thousands of third-party cloud apps that take advantage of their home broadband connections, gateways, and TV set-top boxes (STBs).
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Tags: App, cloud services, ecosystem, online video, open innovation, Service Provider
Authored by : Kent Wong, Product Manager, Technical Services
It was a evening like any other. The Lone Admin walks into a his local watering hole to relax after a full day of battling issues and keeping his company’s network safe and secure. He is known somewhat as a miracle worker, a conundrum wrapped in an enigma. Even against the most sinister of network issues he is able to stand his ground and find resolution all by himself. How does he do it? None of his peers know.
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Tags: Apple iPad, cisco support community, collaborate, collaboration, discussion forum, engage, forums, iPad apps, iphone, mobile, online support, online video, small business, small business support, tech support, tehncial support, wifi
At Cisco our business is focused on some pretty complex areas, to say the least. Collaboration, Virtualization, Video, Core Networking Technology…you’ve read, heard and watched us talk about all of this right here on this blog. And, as you know, when we talk about Video, for example, we’re not just talking about consumer products or just video use in the enterprise. We are talking about the entire experience of video from how it is captured and created to how it is shared and stored.
Our portfolio is great…and that is where being a communications professional becomes both a blessing and a curse. Read More »
Tags: collaboration, online video, routing and switching, tech definition, video, virtualization