The National Retail Federation predicts that Holiday Shopping this year will grow to $586.1 billion, with a record percentage of those purchases occurring online and from mobile devices.
As more shoppers make purchases online and on their mobile devices, Cyber Monday is fast becoming Mobile Monday, opening up a variety of new threats and challenges for shoppers. And even after the shopping is done, consumers need to take care when they open their presents and turn on new devices for the first time, and know what to expect when they bring their purchases to work or school in early January.
Join us on Wednesday, Nov. 28 at 10:00 AM PT for a live discussion with John N. Stewart, SVP and Chief Security Officer of Global Government and Corporate Security at Cisco. John will address topics ranging from how to stay safe while shopping online, tips for securely setting up gifts you receive, and how to safely bring new devices into work and school in the new year.
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Tags: cybermonday, cybersecurity, Holidays, John N. Stewart, online shopping
Getting online — not just in line — to find the best deals.
This holiday shopping season, brick-and-mortar stores are out to match e-commerce sites with the latest and deepest discounts, and even encourage in-store shoppers to buy online. About 85% of online retailers will offer special promotions on Monday when people return to work. And now there’s an entire web site to check out all the deals called cybermonday.com.
For the first time in fact, more of us will go online than will go to stores to do get our gifts — 52% of shoppers are expected to use the Web, tablets or smartphones to buy presents. A mobile device may be more important to bring Christmas shopping than your wallet.
Sales made on a mobile device will be 21% of all online holiday sales this year, according to the Adobe Digital Index 2012 Online Shopping Forecast. Two-thirds of those sales will be made on tablets, and the other third on smartphones. Phones more than tablets are used to research prices and find store locations and sales, and tablets to make a purchase.
And as retailers encourage shoppers to use multiple channels, more mobile sales are being made at the actual store. Walk into Best Buy with a smartphone, scan a QR code, and it takes you to the Best Buy web site. If you see it cheaper online, they’ll match that price in store. Or …buy something online and pick it up at a store near you — that same day. This saves you shipping costs and gets you that holiday rush of being with the crowds.
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Tags: Cyber Monday, holiday shopping, online shopping, social media
The sight of Crayola crayons stacked high to fly at the local mass merchant brought these back-to-school thoughts to mind.
Colleague Dr. Jeff Loucks and I surveyed US consumers this past spring regarding their confidence – or lack thereof – in using consumer electronics devices and content services.
No surprise that we found a cluster of early adopters, a male-dominant group of device-loving consumers of all forms of bits and bytes.
What was surprising – at least at first glance – was the discovery of a group that we might call “learners” that is more than twice the size of the early adoption group.
The “learner” group was no stranger to technology: No Luddites among the Learners. What distinguished them was that they didn’t know how to do all the things they might like to do and wanted to learn more.
This suggests they would respond with enthusiasm – and more importantly, with Visa and MasterCards – to the brand that was willing to invest in their education.
Consider for a moment: Pew Research estimates that 21% of American adults search online for product information on a typical day. That’s about 49 million persons. Consider that comScore estimated that last year there were six million Internet searches for dining recipes – every day.
Combine this research with the Pew and comScore numbers, and a sharp-edged hypothesis begins to emerge:
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Tags: education, learning, online shopping, retail, retailing