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Adventures as an Intern: Digital PR Awards

Greetings from hot and humid New Orleans! I’ve been down here in the South for a little under a week, and I’m already starting to say “y’all.” This week has been busy getting settled and preparing myself for school to start next Monday; my textbooks are all lined up and ready to go on my desk right now. However, I had just enough time for another adventure, but this time with a different kind of newsroom.

Since the launch of The Network, Cisco’s Technology News Site a little over two months ago, the social media communications team has been hard at work developing and curating Cisco’s very own newsroom. The hard work is starting to pay off: We’ve been nominated for the Best Online Newsroom at the Digital PR Awards. The other contenders are Ogilvy Public Relations Worldwide’s remodel of the Intel Newsroom (not to be confused with the Intel Free Press, which I explored in a previous post), the Baylor Health Care System Online Newsroom, and Fahlgren Mortine’s revamp of Crown Equipment’s Business to Business Social Media Newsroom. The finalists all shared many similar characteristics that have been helpful in making their newsrooms a success.

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