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IT Decision Makers are People Too

Sometimes as B2B technology marketers, we experience a little tunnel vision when it comes to our target audience. There’s a tendency to think that there is a hard line dividing business buyers from consumers; that the marketing methods we must use to reach our intended audience are so unique that they are unrelated to consumer marketing techniques and that practices from consumer-oriented marketing can’t possibly be applied to B2B buyers. As it turns out, IT decision makers have a lot in common with personal technology buyers when it comes to online behavior, media consumption and brand reception.    

Consider these similarities noted from a recent TechTarget report and their implications for marketing:

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Google Places is the Place for You

We’re all familiar with Google Search. Most of us use it every day to find information and data to help us with our jobs and make our daily easier or perhaps, just more entertaining. However, Google is not only a search engine. It also has a range of tools that provide marketers with social networking and content creation opportunities. Google Places is one of these lesser known tools, but used correctly, it can help your business get found on local search results on both Google Search and Google Maps. In fact, you’ve probably unknowingly used it yourself to find a local restaurant or handyman. So, what exactly us Google Places and why is it important?

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