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Using Video to Grow Your Small Business – Melinda Emerson @SmallBizLady Shares Tips

August 23, 2012 at 1:24 am PST

Melinda Emerson, aka “SmallBizLady” is a veteran entrepreneur; small business expert and social media coach who specializes in helping small businesses thrive. Today hosted a WebEx offering tips for using video to help grow your business.

Watch her on-demand webinar on using video for your business.

Why should you use video?

Here are a few interesting stats about video Melinda shared with us:

  • Online video is expected to grow 55% this year and is the top format for content marketing.
  • Videos have a 41% higher click-through rate than plain text context.
  • 58% of consumers ages 18-34 who follow brands on social media would watch a video posted by that brand.
  • 57% of Smartphone users polled say they’ve streamed video on mobile.
  • Videos are integral to the success of any SEO strategy.
  • 90% of web traffic is predicted to be video by 2014.

With all that good news, there’s one important point Melinda makes about using video: don’t waste people’s time. To be effective, keep it short. 88% of people say they would watch a video that educated them for at least one minute.

Use video to create a deeper relationship with your customer.

Here are 12 ways you can use video to market your business (be sure to watch the on-demand presentation to learn more).

1. Blog content. 5. Video training. 9. Live video streaming.
2. Customer testimonials. 6. Interviews. 10. Webinars.
3. Product demos. 7. Commercials. 11. Viral video.
4. Email video. 8. Video news release (VNR). 12. Product reviews.

Melinda went on to explain how to create videos that are interesting to customers. Read More »

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Free Webinar with Melinda Emerson – 12 Ways to Use Video to Grow Your Small Business

August 8, 2012 at 10:21 am PST

If you aren’t using video, you are missing out.

It can be incredibly useful for business, according to a recent article in the Huffington Post:

“If a picture is worth a thousand words, video can be worth millions to your company. Video allows your brand to get under potential customers’ skin and put the product in front of their eyes. They will hear your message and feel the excitement of your services, while you smell the profit. Here are five examples you can apply to your own brand.”

On August 21, we will host seasoned small business expert and bestselling author Melinda Emerson for an online event.  She will share 12 ways to use video to grow your small business.

Reserve your spot today: register here

As a business owner, you know staying relevant online is a must for your business. Video is a powerful tool that can be used in a wide variety of ways to expand business opportunities. With the right online channels, you can use video to reach employees, customers and brand ambassadors. Read More »

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