As you may have read, Apple’s iOS 8 will come with some changes to the way MAC addresses are exposed in Wi-Fi probe requests. Apple’s intent was to provide an additional layer of privacy for consumers and target those companies that offer analytics without providing any value to the end consumer. We’ve been getting some questions about what this means and how it impacts our Connected Mobile Experiences (CMX) solution, so we wanted to clear this up for our customers.
What does this mean for you?
First and foremost, Cisco has always been dedicated to privacy for our customers and their end-users. There are four aspects of privacy that are built into our CMX solution:
1. Anonymous Aggregate Information: All analytics are based on aggregate, anonymized location data.
2. Permission-based: Users have to opt-in to join a Wi-Fi network or download an app
3. MAC Address Hash: Users’ MAC addresses can be hashed before exposing to 3rd party apps
4. Opt Out: End-users are always presented with the option to opt out of location-based services
The true value of CMX analytics for organizations is in aggregate location data to be used for business analysis to improve the customer experience for end-users. Providing customers with high performing Wi-Fi not only keeps always-on mobile users happy and opens the doors to delighting customers with more personalized experiences, but also helps provide more granularity to those aggregate trends to feed back into the experience creation machine. Win-win.
What does this mean for our CMX value proposition? Read More »
Tags: address, aggregate, analysis, analytics, App, Apple, application, Cisco, cmx, connect, consumer, customer, data, download, engage, experience, IOS, ios 8, ios8, lbs, location, location based services, location-based, login, mac, mac address, market, meraki, network, onboard, permission, Presence, privacy, probe, probe request, services, trend, value, value proposition, wi-fi, wifi, wireless
As a Product Manager there is some anxiety but more of an excitement around introducing a platform to the market. Today I am proud to be part of Cisco team that is bringing to market the Cisco Aironet 2700 Series Access Point. What it offers is a tremendous amount of power at a very attractive price point.
We all know Wi-Fi is here to stay and is expanding all around us rapidly. That need for speed is exciting. But what does that mean? Not everyone feels comfortable being on the cutting edge. Many of our customers are not as concerned about chasing the future and have more limited budgets that they hesitate to put down for the best AP knowing there are lower priced options. At the same time, everyone is aware technology moves ahead with or without you, so they don’t want to give up lot of the new capabilities by going totally to the other extreme of not upgrading at all. What they want is something that’s going to last for a while that gives them the advantages available today, but not have to invest a lot to get it. I equate this to buying something like a car. A year ago when I was in the market to buy a new car I didn’t want to sacrifice whole lot of options but if there was one or two options that I could give up in order to save a bit of money, I was okay with that.
This is similar to what Cisco is offering with Aironet 2700 Series. Customers have to choose something that they can utilize in their network that is better than any of the competitive solutions out there, truly built-for-purpose, sleek design on the outside yet tough on the inside and very powerful. Read More »
Tags: 11ac, 11n, 2.4 GHz, 2700, 802.11, 802.11ac, 802.11n, access point, aggregate throughput, AP, application, ASIC, built-for-purpose, chipset, Cisco, client, ClientLink, collision, data rate, GHz, HDX, infrastructure, latency, maximum, mbps, memory, memory contention, network, network processor, offboard, onboard, Packet, packet processing, performance, purpose-built, radio, RAM, rf, scale, silicon, smartphone, tech, technology, throughput, wi-fi, wifi, wireless
As more and more 802.11ac devices come to the market this year, businesses need to make sure the best possible 802.11ac wireless infrastructure gets deployed to make sure those 802.11ac end points are performing at both the best possible data rates and application throughputs to maximize the move to 802.11ac.
Cisco’s Aironet 3700 with HDX Technology does just that. If you’re thinking that the 3700 is just another 802.11ac AP, think again: not all 802.11ac AP’s are created equal.
To demonstrate this, let’s take a Cisco 3700 access point..
When you open a Cisco AP, you will see dedicated memory (RAM) on the radio chipset itself (one on the 2.4 GHz radio, another on the 5 Ghz radio) to ensure the RF packets get processed “onboard” each radio instead of “offboard” in order to reduce latency and any packet processing collision from memory contention on the AP. Additional packet processing can be handled on the “offboard” memory that is part of the network processor portion of the AP platform as well. This unique, innovative ASIC-based Wi-Fi chipset by Cisco exemplifies the built-for-Purpose design, and is the hallmark of Cisco’s 3700 Series AP.
Contrast this with the competitive landscape that claims to be Purpose-Built, but in reality is leveraging off-the-shelf merchant silicon-based 802.11ac WiFi chipsets. Read More »
Tags: 11ac, 11n, 2.4 GHz, 802.11, 802.11ac, 802.11n, access point, aggregate throughput, AP, application, ASIC, built-for-purpose, chipset, Cisco, client, ClientLink, collision, data rate, GHz, HDX, infrastructure, latency, maximum, mbps, memory, memory contention, network, network processor, offboard, onboard, Packet, packet processing, performance, purpose-built, radio, RAM, rf, scale, silicon, smartphone, tech, technology, throughput, wi-fi, wifi, wireless