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Cloud is Transforming TV: Cisco Is Transforming Cloud TV Delivery

Screen Shot 2015-09-09 at 11.38.40 AMBy Adam Davies, product marketing manager for Infinite Video, Service Provider Video Software and Solutions, Cisco

By now it’s very clear that TV and entertainment viewing habits are changing. More people are accessing more content on more devices than ever before. Revenue from subscription OTT services is expected to almost double — to $50 billion by 2020 (!) — a shift that represents a huge opportunity for service providers.

To meet this opportunity, service providers – and their partners, like us – need to think differently about how services are delivered. We need to give customers what they want – fast and easy access to the shows they love, when they want them on all the screens they want to use. Plus we need to move fast Read More »

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Building a Private Cloud: Considerations to Maximize Success

Many enterprises today want to build a private cloud to gain efficiencies such as on-demand service delivery and pay-as-you-go use of IT infrastructure services, all while maintaining control, accountability, and data sovereignty. There are two ways an organization can realize the benefits of cloud. One is to build and maintain a private cloud. The other is to have a trusted service provider host and manage your private cloud. The first step in making the decision is to gain a full understanding of business and application requirements.

Start by asking yourself some basic questions:

1. Do you have the right in-house resources to build and maintain a private cloud?

2. Is your company in a position to spend the capex necessary to build your own cloud, or is a pay-as you go model more beneficial?

3. What (if any) regulatory compliance issues does your company need to address regarding security, privacy, and data sovereignty?

Read More »

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The Future of Media: Four Key Drivers Altering an Industry

Until recently, the global media industry had been relatively stable, with a robust value chain and well-defined business models.

Today, multiple factors are tearing at the fabric of those finely tuned business models: new players such as Netflix, Hulu, Amazon, and Apple offer consumers new ways of accessing professional video content; technology standards are in flux; and regulatory and macroeconomic factors undermine consumer and investor confidence.

Last week, more than 90,000 media and entertainment officials from 150 countries descended on Las Vegas for NAB Show, the annual National Association of Broadcasters conference. I attended to share some of predictions for the industry that we have developed in the Cisco Internet Business Solutions Group (IBSG). In particular, I spoke at a breakfast briefing for CxO-level executives about the impactful yet uncertain effects of four key drivers—consumer behavior, regulatory changes, technology, and macroeconomics—in an effort to better define their media-industry disruptions: Read More »

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Four Ways TV Advertising Will Change During this Decade

lizdebskBy Leszek Izdebski, Cisco Internet Business Solutions Group (IBSG)

The past few years have brought sweeping transformation to television—a trend that will only accelerate in the coming decade. Following up on a 2011 study on the future of television, Cisco’s Internet Business Solutions Group (IBSG) recently examined the ways disruptive technology and user behavior trends are impacting TV advertising. We identified four major trends that will transform advertising and the viewer experience.

1. Channels Will Go Away

While we do not believe that all future distribution will be through on-demand unicast technologies, consumers will not think about “channels” as the means of accessing programming. Adoption of video on demand, Intelligent Programming Guides and personal video recorders (PVRs) is shifting viewing from linear broadcasts on a TV screen to a multiscreen, multi-device, multi-modal, on-my-schedule, user-controlled experience. Brands and networks will no longer be able to ensure that ads placed in specific episodes will have sufficient audience reach. This behavioral shift will force advertisers to focus on new forms of addressable advertising: Read More »

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