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London 2012: the Olympic Network (part three)

As you plan and prepare for the delivery of a high-profile major project, would your peers describe you as being “cool, calm and collected?” According to one source, the definition of that expression is to become “relaxed and ready for anything; able to endure any difficulty.”

Apparently, this is also one of the traits that may help to explain what it really means to be British. When I first settled in the United States — now more than thirty years ago — my American associates would compliment me for being very polite and respectful to guests. In other words, being a gentleman. Truly, I’ve never given that aspect of my character much thought, until today.

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Tim Brabants Cisco Athlete Ambassador

By Ian Symes, Cisco UK

Tim Brabants is ready to defend his Olympic title in the final of his event at the Games, the K1 1000m canoe sprint at Eton Dorney, Tim needs your support!

Also known as Doctor Tim Brabants is a sprint kayaker and one of Cisco Ambassadors. He won three medals with one gold and two bronzes. Read More »

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Does remote working really work?

June 8, 2012 at 7:33 am PST

Enabling staff to work remotely and under their own steam has untold benefits, but are they all good for business?

According to BT research, remote workers are actually more productive than their office-bound counterparts. They save time on commuting, have fewer interruptions and often work longer (if different, hours). Remote working also reduces spontaneous absenteeism.

Equipped for the job

80% of UK’s workforce are information workers and require little more than a telephone and network connection, which means they can work almost anywhere, anytime.

For any business, the most important thing to enable remote working is having the right network infrastructure in place. Reliable, fast and secure transfer of data is essential within a normal office environment. Take it outside to multiple unmonitored locations and it becomes vital.

Cisco have been developing collaboration technology to embrace the growing demand for remote working, providing a range of solutions for every situation. Once deemed as only a concern for larger organisations, we believe it is now an issue that could affect companies of all kinds and sizes.

London 2012 will fuel demand for remote working

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Sponsorship – Past Its ‘Sell By’ Date?

In the good old days last century, global sponsorship was the preserve of a select number of companies.  Only a handful of sponsorship properties could be considered to have global reach (The Olympic Games, FIFA World Cup, Formula One Racing).  A similarly small number of brands were big enough to pay the premium for gaining mass market brand exposure at a fraction of the cost of a global advertising campaign.

But technology has changed all that.  Exponential growth in computing power, the internet and mobile has created a new environment.  Brands are now able to reach customers with individual conversations pretty much anywhere in the world.

So why is it that brands continue to invest sometimes seemingly ridiculous sums in sponsorship platforms?  The Rugby World Cup is currently enjoying the patronage of Mastercard, Heineken and DHL, amongst others, even though it is being hosted in a time zone that makes for late nights or early starts for the majority of rugby playing nations. 

Next summer sees the ultimate sponsorfest in London with the Olympic and Paralympic Games  coming to town.  The London Organising Committee for the Olympic Games (LOCOG) recently announced it had achieved revenues of over £700m ( that’s over 1 billion US Dollars) from its domestic sponsor programme. At a quoted £40-80 million for a Tier 1 sponsor, and something in the region of £15-25m for a Tier 2, which must then be at least doubled cover sponsorship activation, what is motivating brands to make these sorts of investments when more direct, cheaper conversations are possible?

The answer lies in objectives.  Read More »

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