Adrienne Meyer, ODVA, Manager of Member Services and Guy Denis, Business Development Manager at Cisco Systems, explain the value and integration that Cisco brings to ODVA for the past decade at Hannover Messe 2013.
Adrienne is asked about the value that Cisco brings to the ODVA, and how long Cisco has been working with the ODVA. Adrienne talks about the decade long relationship and how Cisco works with a number of the ODVA technical working groups. Adrienne goes on to talk about how the ODVA manages the development of the Ethernet IP technology that Cisco Supports, and how Cisco is showing the breadth of the technology that has been developed and is available at the event.
Guy Denis talks about the strategic nature of the relationship and how Cisco supports the open-standards-based approach of the ODVA. This is very important to Cisco, our partners, and, of course, to our customers. Cisco strongly believes in the open-standards approach to TCP-IP for industrial networking moving forward, for the benefit of all parties.
Walking around the 2013 Hannover Messe Faire can be a daunting task whether its navigating through the Hannover campus and its’ 13 co-located tradeshows or figuring out which one of the broad range of special events, forums and key note speaking engagements to attend. One thing is for certain. The “Internet of Things”, “The Integrated Industry” and “The Industrial Revolution 4.0″ themes all describe the evolution of connecting, embedding and extracting intelligence from previously unconnected devices. Although the industries can not come to a consensus on what to call this paradigm shift, one thing is for certain….The chosen protocol that’s empowering this evolution is ETHERNET.
The challenge lies in integrating Ethernet functionality into devices, machines or automation equipment that doesn’t always conveniently fit into a 1u, 2u, 3u, 4u… or DIN rail mounted enclosures. Designers, integrators and machine builders need a flexible alternative to address the diverse applications, size and environmental considerations required to truly take advantage of deployinganytime, anywhere, any device connectivity to industrial automation applications.
Cisco is a pioneer in providing robust, and scalable embedded technology solutions. Kevin Holcolmb, Cisco Technical Marketing Engineer, discusses our new ESS 2020 Embedded Switch. Read More »
The buzz this year at Hannover Messe Fair is around “The Integrated Industry”. One of the key technologies that’s enabling this convergence is unmodified Ethernet being deployed to the factory and plant floor. Cisco’s core strategy for the industrial market is to accelerate the adoption of open standards by partnering with organizations like ODVA. Cisco is a founding member of the ODVA and has enjoyed a mutually beneficial relationship for close to 10 years.
Adrienne Meyer, Manager of Member Services at ODVA and Guy Denis, Cisco Business Development Manager -- Connected Industries Group reminisceabout the history of the relationship and speak about the importance of evolving and developing open network standards and interoperability for the converged manufacturing IT and plant networks, including security, wireless, IP telephony,power over Ethernet and real-time Ethernet/IP.
Oh, you didn’t go? Well, that is your loss, truly. A free show in Chicago where you could have learned about all sorts of new products and insights from Rockwell Automation and their network of partners, of which Cisco is a proud Alliance Partner. And you would have gotten free breakfast and lunch too!
Ok, in multiple booths we showed how one machine can integrate into another, and form a production line. Funny how that happens. We at Cisco are a part of ODVA, a trade association of many partners that subscribe to open standard networks.
Last week at the ODVA Annual Conference--as part of ODVA’s announcement of a new energy initiative and white paper--Cisco’s Bryce Barnes roused a packed-house audience representing ODVA’s ~200 industrial and automation suppliers with a compelling speech on the immediate need for Optimization of Energy Usage (OEU™) in the Production domain. Energy consumption statistics for the industrial sector are staggering, most estimates suggesting half of the world’s total delivered energy, and that amount is projected to increase by 40% over the next 25 years. For Manufacturers, energy typically constitutes the first or second highest portion of product variable costs, and most manufacturing companies now report as part of their governance a sustainability strategy that is core to their overall business strategy. Furthermore, volatility of energy markets--closely linked to the stability of governments, international relations and policies--raises the risk profile for continuity of supply, production and satisfaction of customers. Optimizing energy consumption, minimizing energy costs and mitigating energy risks are clearly top of mind business imperatives for the Manufacturing CEO.
Mark Wylie discusses the importance of energy optimization to sustainable manufacturing operations. Check out Mark’s December blog on factory energy management.