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An English Premier League First – Manchester City and Cisco

Etihad Stadium 1

A year ago, Manchester City captured its first English Premier League (EPL) title in 44 years with one of the most incredible comebacks ever seen in the history of the sport – scoring two goals in stoppage time, the last in the waning moments of the game.

Take a look at this video, which replays that final incredible goal from multiple angles, and embrace the bedlam, unbridled passion, emotion and joy that unfolded in the stands, on the field, and everywhere in Etihad Stadium.

Now imagine if every fan could watch a replay, from multiple camera angles, on their mobile device, to relive a special moment like this goal time and time again. That will be a reality next season, thanks to O2 and Cisco working with Man City to implement Cisco Connected Stadium Wi-Fi and StadiumVision Mobile. Blues fans will be the first in the EPL to have a more immersive, connected, visual, and engaged experience that places them at the center of the action, no matter where they are in the venue.

It’s another first for Cisco, building on recent wins such as Bayer Leverkusen, the first team in the German Bundesliga, and the Seibu Dome, home of the Seibu Lions Japanese Baseball League team. Add in facilities who implemented our solutions for recent major events, like the Mercedes-Benz Superdome (Super Bowl), and the Georgia Dome (NCAA Final Four), and we’re proud to be at the epicenter of helping our customers and partners deliver an unparalleled experience for fans.

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Give It Away Now

In this business, “monetization” is often a nice way to say “profits”.   And profits usually come at someone else’s expense.

But what if I told you you could be profitable giving away your product?  Further, what if I told you you could be profitable, and your customer would also make money in the deal?

Too good to be true?  Not at all.  Telefonica’s O2 UK has found a way to give away mobile broadband service and make money doing it.

When O2 Read More »

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Connectivity Is Like Air – It Changes Everything

As I stood in London today in the O2, one of the 2012 London Olympic venues and one of the great arenas of the world, I was in the middle of the Cisco Sports & Entertainment Global Innovation Summit, the third annual gathering of hundreds of sports and entertainment executives from around the globe.

Executives from teams such as Real Madrid, venues like Eden Park (that have managed global events like the Rugby World Cup) and Wembley Stadium, arena/stadium management groups like AEG, and so many more were here to discuss, share and plan how technology will shape the future of sports, and most importantly how it will impact their interactions with their ecosystem: media, sponsors, advertisers, and at the heart of it all “the fans.”

A central aspect of those discussions was about live connectivity. It is the starting point, the origination, the alpha moment, also considered AIR for a fan. This animated video explains simplistically how connectivity changes everything.

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