On any given Sunday, or Saturday, in stadiums across the country powered by Cisco Connected Stadium Wi-Fi, an average of 2 terabytes of data are coming across the network and tens of thousands of unique connections are being made. This means anywhere from 20-50% of ticketed fans are using their mobile devices to engage. Extrapolate that out to stadiums around the world holding soccer/football, rugby, basketball and other sporting events, and on any given weekend hundreds of thousands of previously unconnected fans are connecting to elevate the live experience.
The stadium or arena, and the services the venue and surrounding areas consume, mirror that of a city – safety, security, transportation, entertainment, food, commerce, and more. This microcosm is a wonderful showcase for the Internet of Everything (IoE) and the new business opportunities made possible. As people (fans, athletes, entertainers), process (operations, fan engagement, transportation management), data (performance, fan-generated, operational), and things (balls, bats, pucks, merchandise, parking spots) become connected, the world of sport will be radically enhanced.
A great example of this is AEG and what they have done with STAPLES Center and LA Live. They are delivering everything a fan wants at L.A. Live with hotel, food, dining and entertainment options in and around the venue. At STAPLES Center they have multiple teams, concerts and other events, making it home to more than 250 events and four million plus visitors annually. Add to that mix new experiences and business opportunities, and what results is a pulsating environment that runs and thrives on being connected. Step beyond the United States and AEG is doing the same thing with The O2 in London, and numerous other venues around the world such as Allphones Arena in Sydney, which recently announced the installation of Cisco StadiumVision.
I couldn’t be more enthusiastic about the opportunities that lie ahead for the Sports and Entertainment industry as part of IoE. We are going to be a leader in the changes taking place for the more than 250 venues in 30 plus countries around the world already working with Cisco, and those that will be as we collaborate to capture the opportunities that IoE will make possible.
A year ago, Manchester City captured its first English Premier League (EPL) title in 44 years with one of the most incredible comebacks ever seen in the history of the sport – scoring two goals in stoppage time, the last in the waning moments of the game.
Take a look at this video, which replays that final incredible goal from multiple angles, and embrace the bedlam, unbridled passion, emotion and joy that unfolded in the stands, on the field, and everywhere in Etihad Stadium.
It’s another first for Cisco, building on recent wins such as Bayer Leverkusen, the first team in the German Bundesliga, and the Seibu Dome, home of the Seibu Lions Japanese Baseball League team. Add in facilities who implemented our solutions for recent major events, like the Mercedes-Benz Superdome (Super Bowl), and the Georgia Dome (NCAA Final Four), and we’re proud to be at the epicenter of helping our customers and partners deliver an unparalleled experience for fans.
As I stood in London today in the O2, one of the 2012 London Olympic venues and one of the great arenas of the world, I was in the middle of the Cisco Sports & Entertainment Global Innovation Summit, the third annual gathering of hundreds of sports and entertainment executives from around the globe.
Executives from teams such as Real Madrid, venues like Eden Park (that have managed global events like the Rugby World Cup) and Wembley Stadium, arena/stadium management groups like AEG, and so many more were here to discuss, share and plan how technology will shape the future of sports, and most importantly how it will impact their interactions with their ecosystem: media, sponsors, advertisers, and at the heart of it all “the fans.”
A central aspect of those discussions was about live connectivity. It is the starting point, the origination, the alpha moment, also considered AIR for a fan. This animated video explains simplistically how connectivity changes everything.