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“Standing Room Only” in the Service Provider Booth at Cisco Live Milan 2015

Written by Igor Dayen, SP Product and Solutions MarketingIgor Photo

If you had a chance to join us at Cisco Live Milan last month, thank you very much for making this another exciting event for all of us. If you missed out being there in person, let me give you a brief summary of the highlights. Milan is the main industrial, commercial, and financial center of Italy and a leading global city where the EXPO 2015  will take place. What could be better than such a city to host the Cisco Live 2015 event!   It proved to be fertile grounds for driving innovations with our service provider customers and partners.   Our exhibition was structured to tell the story of the fddOpen Network Strategy by presenting over 15 technology and business demos.    We also brought the newest routers and switches with us to showcase the latest innovations that service providers can start deploying today.   Last but not least we have teamed up with the DevNet area where attendees could get their hands on developing applications and learning on virtualization, orchestration, and automation.  Our service provider booth of the Cisco Campus in the World of Solutions was very busy: “standing room only” and so many insightful conversations were conversations around the NFV (Network Functions Virtualization) and the SDN (Software Defined Networks), as pillars for delivering cloud services and an automated networking handling respectively, have matured significantly and are ready for prime time. Read More »

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Milan, Please Meet Open Network Architecture for Service Providers

By Igor Dayen, SP Product and Solutions Marketing


When I look at the sky, I see an infinite number of stars. It is a moment of inspiration when I gaze at the sky in hope of spotting something miraculous. Looking at the Telecom industry and its new innovations, I feel the same. A new star is rising almost every day. Well … to find Cisco innovations and its stars look no further: the Service provider booth at Cisco Live Milan 2015 is bringing everything that you every wished to see under the stardom of the service provider. Please let me take you through the “starlog” of innovations and demos that will be available for you to engage in and learn about how they advance your business.

Stardate 2015. You may know that the Cisco NVI forecast predicts significant traffic growth and Moore’s Law has never failed us. Therefore Cisco’s service provider strategy is to stay ahead of the curve and deliver SP solutions to Read More »

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Cisco Gains Core Routing Market Share for 7th Consecutive Quarter

Many years ago, when Cisco first began preaching the virtues of network intelligence, only the ardent technophiles – the customers we love the most – seemed to pay close attention.

How times have changed.

The continuing explosion in IP traffic and the proliferation of connected devices and applications is dramatically transforming network traffic patterns, making network intelligence more important than ever.

Cisco’s continuous innovation in network architectural intelligence continues to pay off:

  • ACG’s 1Q2012 market share report was recently released, and Cisco grew its No. 1 position in the edge and core routing segments: Cisco has gained core routing market share in seven straight quarters (and 12 of the last 13 quarters), and edge routing market share four of the last five quarters.

Consider this: The CRS-3 has achieved $1 billion in total orders, with nearly 200 customers and almost 3,000 systems shipped, in just a year and a half.   In total, Cisco has over 460 total CRS customers.

Cisco’s architectural approach enables the best delivery of video and mobility through leveraging the network intersection points of the cloud, network, and client. This architectural approach has given Cisco the ability to play many roles in the network, giving us access to where all the intelligence resides. No other company can compare to the amount of presence and intelligence we have in the network.

Innovations such as nV (network virtualization) technology, which intelligently blends the network edge, aggregation and access layers into a single ASR 9000 system, deliver up to 70 percent operational expense savings, increase network capacities and accelerate IPv6 service deployments. Therefore we’re addressing our customer’s most important business concerns by:

  • Lowering  capex through simplifying their network
  • Lowering  opex through scaling their network for operational efficiencies
  • Increasing revenue through enabling them to leverage network intelligence

We are pleased with our consistent performance over time despite the very competitive nature of the service provider routing market, and with our culture of continuous innovation we are confident in our ability to be the partner of choice for global service providers in helping them where it matters most – their bottom lines.

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Cisco Continues Market Share Gains in Service Provider Routing

In my 15 years with Cisco, our company has never been more focused on innovation in our core business.

This renewed focus continues to pay off: Cisco has gained core routing market share in five straight quarters and edge routing market share three quarters in a row.

ACG’s 3Q11 market share report was just released, and Cisco remains No. 1 in the edge and core routing segments: Cisco gained 3.4 percent share in edge routing and 2.5 percent share in core routing (3.3 percent overall), quarter over quarter.

Backed by Cisco’s flagship core and edge routing platforms – the CRS-3 and ASR families – service providers around the world such as Charter Communication, China Telecom, Comcast, Cox Communications, Fastweb, NTT Plala and Tata Communications are building out the next-generation Internet and delivering innovative new services and experiences to their customers.

In addition to our market momentum, Cisco’s innovation engine is in high gear, with new breakthroughs such as nV (network virtualization) technology.  Cisco nV intelligently blends the network edge, aggregation and access layers into a single ASR 9000 system, to deliver up to 70 percent operational expense savings, increase network capacity to an industry-leading 96 Tbps and accelerate IPv6 services.

Technologies like this are critical to delivering superior network capacity and a simpler way for our customers to enable the “Zettabyte Era.”  Consider that the total amount of global Internet traffic will quadruple by 2015 and reach 966 exabytes per year according to our research.   The projected increase of Internet traffic between 2014 and 2015 alone is 200 exabytes, which is greater than the total amount of Internet Protocol traffic generated globally in 2010.

We want to thank our customers around the world for their commitment to advancing the next-generation Internet.

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Introducing the Expanded ASR 9000 System for Mobile Networks

Just two months ago, we introduced the ASR 9000 System, a 96 Tbps system featuring our new Network Virtualization Technology that allows Service Providers to simplify operations while improving service delivery.  The system, with its multi-dimensional scalability, increased service velocity and carrier-class reliability, has been a huge success with service providers.

And now we’re further delivering on the promise of our Next-Generation Internet strategy by expanding the ASR 9000 System to bring these benefits to the mobile network with three new platforms. Read More »

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