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Cisco NRF 2013 First Look – New Research announcement at Big Idea Session

Welcome to the first in a series of previews of what Cisco will be showing at National Retail Federation Convention and Expo  2013, January 14-15 in New York City.

Cisco released  Catch Them and Keep Em retail research this past January at NRF 2012 .

For NRF 2013 and we conducted surveys in multiple countries for our next release of consumer research.

Jon Stine, director of Cisco IBSG  and Lisa Fretwell, senior director of Cisco IBSG will be presenting the  results at NRF  Big Idea session on Monday, January 14, 2013 at 9:15 – 10:00 a.m at Room 3D04, EXPO Hall, Level 3

Here is some information about the new research:

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Recap of Cisco at National Retail Federation 2012

Thank you to everyone who visited the Cisco NRF booth last month.  We had a huge of amount traffic and a number of exciting demonstrations plus the announcement of our “Catch Em and Keep Em” consumer research study.  We also shot a number of videos from the show floor which I hope you all enjoy.

We announced the new Catch Em and Keep Em consumer research on how retailers can attract and retain channel hopping shoppers.  The research is now avialable for download here


Jon Stine and Lisa Fretwell from Cisco IBSG talks about the new research released at NRF 2012. For more research information visit IBSG’s landing page for NRF 2012 or read Lisa Fretwell’s blog http://blogs.cisco.com/?p=57436

Other demonstrations include: Read More »

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Impact of Bringing Your Own Devices for Work and the Network

Recently Jon Stine with Cisco IBSG wrote in the Cisco Retail blog an article titled “In Between the Numbers: Bring Your Own Device Do we know what that means?” where he talked about the changes that the BYOD concept brings to the change in the culture of employees leveraging technology to get their job done, and how it not just impacts the end point technology but all the network and information technology infrastructure.

I recently went to New York  for the National Retail Federation Conference and I took a picture of all the devices (excluding my laptop) that I carried with me for use at the hotel, in the booth, and while I was at 30,000 ft.

Cius, iPad, iPhone

As I think back about working with multiple devices (both issued to me and owned by me) during the week, here are some areas that impacted IT.

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Retail’s BIG Show Indeed!

The National Retail Federation’s BIG show had another record-breaking year receiving over 25,500 attendees from 78 countries. With over 100 educational sessions and a jam-packed EXPO floor, energy was high.

The innovative demos in the Cisco booth attracted a great deal of traffic offering retailers new ways to generate revenue, create a consistent user experience across all channels, and maximize operational efficiency.

Cisco Interactive Services was very popular. This demo, developed by Cisco and partner Array Interactive, delivered interactive applications allowing attendees to build a wardrobe of outfits, receive fashion advice, and through video collaboration capabilities, connect with a live fashion expert on-demand.

The StyleMe virtual fashion mirror also received great interest as retailers “tried-on” their outfits of choice using gesture-based navigation to make their selection from the inventory of clothing. Attendees could even capture images of themselves in their new outfits to share over social media and email.  Read More »

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Omni Channel Retailing—Connecting Anytime, Anywhere, Even at 30,000 Feet

At the National Retail Federation conference and expo this past week in New York, Cisco released its latest study on how consumers are hopping across multiple channels and how retailers can catch ‘Em and keep ‘Em. On my way from San Francisco to New York this week, I was shopping at the airport and did an e-book purchase and downloaded it to my tablet using the onboard wireless Internet service at 30,000 feet.

Think about the impact of this new consumer reality to retailers such as Sport Chalet, who needs to build a strong foundation to support customers anytime anywhere.

Sport Chalet CEO, Craig Levra, and CIO, Ted Jackson, discuss how they are satisfying shoppers and improving operations with Cisco technology.

Some of the capabilities that retailers need to provide going forward in the omnichannel world include:

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