After a long day of showing the Cisco BYOD Smart Solution and Cisco Connected Mobile Experiences solutions at the 2013 National Retail Federation (NRF) trade show, I am waiting for a colleague to meet me for a well-deserved dinner. I had many, and yes there were MANY, conversations with Retail IT professionals, and nearly every conversation I had seemed to revolve around the same two problems:
How do I allow employees and / or customers to access the network when I don’t have dedicated local IT support?
How do I give up the control and make sure my security and compliance requirements are met?
We know almost all organizations are struggling with BYOD, but it’s now clear that the lack of local IT support adds a new dimension to the problem. With the increased adoption of mobility, there’s also the added complexity of security and compliance, and with all the connected consumers walking around, it’s becoming a growing concern in the retail space. Retail organizations want to take advantage of the promise that leveraging Wi-Fi access to engage with employees and customers, but fear the management and security of such services.
Fortunately, Cisco is addressing both these issues with its mobility solutions.
Retailers are entering a new era of consumer shopping behavior fueled by the digital world in which we live. The explosion of digital content has major implications for retailers across all of the channels through which they offer products and services.
In fact, a new study just released by the Cisco Internet Business Solutions Group (IBSG) reveals that web-based digital content is now the most powerful influence on buying decisions for shoppers across all retail channels. The study surveyed 5,000 shoppers across five countries: the United States, United Kingdom, Brazil, Mexico, and China.
The study’s results highlight the need for retailers to “catch and keep” today’s consumers, who now effortlessly “mash-up” digital and physical shopping. At this week’s National Retail Federation (NRF) Convention & Expo, Cisco will explain how retailers can take advantage of this evolution in consumer shopping behavior.
These retailers understand they are competing against “showrooming” with E-commerce only retailers and consumer uncertainties over the economy. Many have developed unique shopping experiences to attract customers and here are some that stood out for me this holiday season before I head over to New York for the NRF 2013 Convention in January.
Uniqlo is a Japanese based international fashion retailer which opened its San Francisco store this October with great fanfare, including enlisting Japanese YouTube feline star Maru to promote their San Francisco store opening.
Some of the things that stood out for me at the store are:
This is our fourth preview of what Cisco will be showcasing at the 102nd National Retail Federation Convention and Expo on January 14 and 15, 2013 in New York City.
At the Cisco booth, I will be hosting demonstrations of the Cisco Remote Expert Smart Solution for Retail. This solution offers a superior video and collaboration experience between shoppers and remote experts from any location within your store – in an aisle, at an end cap, in the store front, or in a private setting.
With this solution you can capture new sales opportunities, upsell or cross sell products and services, and boost revenue while delivering a compelling shopping experience.
Please watch this video about the Remote Expert Smart Solution for Retail demonstration and then mark your calendar to join us at Cisco Booth #252 at NRF 2013. I look forward to seeing you there!
This is our third preview of what Cisco will be showcasing at the 102nd National Retail Federation Convention and Expo on January 14 and 15, 2013 in New York City. We’ll be showcasing Cisco Bring-Your-Own-Device (BYOD) Smart Solution and see the technology that enables you to support mobile access that’s both easy and secure. Come learn how you can improve employee productivity and customer service with a highly secure BYOD environment. Please watch this video about the BYOD demonstration and then mark your calendar to join us at Cisco Booth #252 at NRF 2013. I look forward to seeing you there!