NRF

January 15, 2015

EXECUTIVE PLATFORM

New Study Tells Retailers: Win Consumers’ Trust to Deliver the Hyper-Relevant Experiences They Want

3 min read

As Cisco’s chief marketing officer, an important part of my role is to build and maintain the trust of Cisco’s customers.In fact, “brand promise” ultimately relies upon the trust consumers...

January 13, 2015

RETAIL & HOSPITALITY

The Delivery Experiment: My Week of Living Digitally

4 min read

One of the hottest topics at NRF this week has been delivery systems. Recent research by Cisco Consulting has found that delivery is one of the top concerns of not only retailers, but of shoppers as well. I now have personal experience of this: Just before the holidays, my husband and I ran an experiment: […]

January 12, 2015

NETWORKING

Bringing Mobile Analytics and Location Innovations to Retail’s Biggest Show

1 min read

It’s NRF time again! NRF, the retail industry’s biggest conference, is back in NYC this week. Big data and analytics are still top of mind this year in retail, but the hot topic added to the mix is the use of beacons powered by Bluetooth low energy (BLE), enriching your engagement with customers and helping […]

January 12, 2015

EXECUTIVE PLATFORM

In Retail, Insight Is Currency, and Context Is King

3 min read

Today’s retailers face a rising tide of change, disruption, and challenges, all driven by technology. As their business landscape is upended, many are struggling to adapt to changing consumer behaviors,...

January 10, 2015

RETAIL & HOSPITALITY

Coming to NRF: Lisa Fretwell on Shopping Trends, New Frontiers

2 min read

Cisco will be featured in two Big Idea sessions at this year’s NRF conference starting tomorrow, and I’m happy to introduce guest blogger Lisa Fretwell, who will be leading one of these two seminars. Lisa is the Managing Director of Retail at Cisco Consulting Services, specializing in the Internet of Everything and analytics, and how these […]

January 29, 2014

DIGITAL TRANSFORMATION

Collaboration—It’s More than You Might Expect

2 min read

Collaboration in the era of the Internet of Everything (IoE) is not just about people connecting with people. Yet when you ask most people how they picture “collaboration,” they probably think of person-to-person collaboration first: perhaps a web-based conference call where people are sharing content such as a Word document or a PowerPoint presentation. Or […]

January 23, 2014

NETWORKING

Cisco CMX @ NRF 2014

2 min read

NRF 2014 was held last week at the Javits Centre in New York City. It’s the biggest retail event of the year where vendors show off the future of the industry to all the delegates both using inspiring key notes and exciting demos on the Expo floors. 2014 and beyond: It wasn’t too hard to […]

January 13, 2014

DIGITAL TRANSFORMATION

With IoE and a Smartphone, You Can Shop Like a Superhero

3 min read

Superheroes and their super strengths have long captured our imaginations. And since many of these abilities are normal human traits stretched to a magical extreme, you may well have pictured how your own life would change with super speed, agility, or senses. Today, such daydreams are getting just a bit closer to reality.  And while […]