This meter represents your reputation at a 100% scale based on your level of participation on the site. Find out more
Comments Off
Thank you to everyone who visited the Cisco NRF booth last month. We had a huge of amount traffic and a number of exciting demonstrations plus the announcement of our “Catch Em and Keep Em” consumer research study. We also shot a number of videos from the show floor which I hope you all enjoy.
We announced the new Catch Em and Keep Em consumer research on how retailers can attract and retain channel hopping shoppers. The research is now avialable for download here
This meter represents your reputation at a 100% scale based on your level of participation on the site. Find out more
Comments Off
Recently Jon Stine with Cisco IBSG wrote in the Cisco Retail blog an article titled “In Between the Numbers: Bring Your Own Device Do we know what that means?” where he talked about the changes that the BYOD concept brings to the change in the culture of employees leveraging technology to get their job done, and how it not just impacts the end point technology but all the network and information technology infrastructure.
I recently went to New York for the National Retail Federation Conference and I took a picture of all the devices (excluding my laptop) that I carried with me for use at the hotel, in the booth, and while I was at 30,000 ft.
As I think back about working with multiple devices (both issued to me and owned by me) during the week, here are some areas that impacted IT.
The National Retail Federation’s BIG show had another record-breaking year receiving over 25,500 attendees from 78 countries. With over 100 educational sessions and a jam-packed EXPO floor, energy was high.
The innovative demos in the Cisco booth attracted a great deal of traffic offering retailers new ways to generate revenue, create a consistent user experience across all channels, and maximize operational efficiency.
Cisco Interactive Services was very popular. This demo, developed by Cisco and partner Array Interactive, delivered interactive applications allowing attendees to build a wardrobe of outfits, receive fashion advice, and through video collaboration capabilities, connect with a live fashion expert on-demand.
The StyleMe virtual fashion mirror also received great interest as retailers “tried-on” their outfits of choice using gesture-based navigation to make their selection from the inventory of clothing. Attendees could even capture images of themselves in their new outfits to share over social media and email. Read More »
This meter represents your reputation at a 100% scale based on your level of participation on the site. Find out more
Comments Off
At the National Retail Federation conference and expo this past week in New York, Cisco released its latest study on how consumers are hopping across multiple channels and how retailers can catch ‘Em and keep ‘Em. On my way from San Francisco to New York this week, I was shopping at the airport and did an e-book purchase and downloaded it to my tablet using the onboard wireless Internet service at 30,000 feet.
Think about the impact of this new consumer reality to retailers such as Sport Chalet, who needs to build a strong foundation to support customers anytime anywhere.
Sport Chalet CEO, Craig Levra, and CIO, Ted Jackson, discuss how they are satisfying shoppers and improving operations with Cisco technology.
Some of the capabilities that retailers need to provide going forward in the omnichannel world include:
Using stores as showrooms for online purchases is the “new normal” for today’s tech- and Internet-savvy shoppers. So how do retailers “catch” these channel-hopping customers and “keep” them buying within their own brand?
The Cisco Internet Business Solutions Group (IBSG) believes retailers can increase sales both in stores and online by creating “mashops” that combine immersive online content with engaging in-store experiences. This idea is backed up by Cisco IBSG’s latest research, which revealed that digital content has reached a new level of influence.
Surprisingly, shoppers now prefer online sources to people when making buying decisions. Read More »
