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Agility To Make Cloud Really Work: NPS-Demand Engineering

By Biren Mehta, Senior Marketing Manager, SP Marketing in Routing and Switching, Cisco

Search the Internet using the word “Cloud” and you will get around 1.5 billion hits and it’s not until the 2nd page or so where something related to weather comes up.  This is not surprising as cloud computing is top of mind for both B2C and B2B companies.  The reason for this heightened interest is because of the monetization opportunities cloud enables.  For operators it’s exciting since they are challenged with exploding IP traffic and diminishing margins.

Cloud matters.  The Cisco Cloud Index predicts that global cloud IP traffic will account for more than one-third (34%) of total data center traffic by 2015 and is expected to reach 1.6 zettabytes of cloud IP traffic.  There are predictions about how gaming will shift to the cloud, further contributing to cloud IP traffic.  As I think about emerging cloud applications and how operators will be able to Read More »

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Getting Spicy in Spain, Paella? No, NPS!

Programmability, application aware environments, and software defined networks are popular topics in the industry right now. Network operators see the revenue opportunities to deliver services which can dynamically utilize network infrastructure while meeting application specific requirements. This thought process dominated at this year’s Carrier Ethernet World Congress in Barcelona, and Cisco was helping lead the way.

It was a pleasure to watch some of our thought leaders share their unique and innovative ideas and direction with the larger service provider, vendor and analyst community – starting with Software Defined Networking (SDN).  SDN wasn’t the only topic, we shared ideas around mobile trends such as 4G/LTE and small cells and the resulting network impact, the increasing need to marry the IP layer with the underlying transport layers, and strategies around moving legacy TDM services onto a packet infrastructure.  I love watching the cross-industry creativity flow as we collectively solve today’s challenges posed by the growth of new user trends.

All that said, Read More »

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