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Social Marketing Strategies from Nonprofit Charity: Water

March 21, 2012 at 9:00 pm PST

March 22nd is World Water Day, and water focused nonprofits around the world will bring to your attention that nearly one billion people on our planet still live without access to life’s most basic need: clean, safe drinking water.

These organizations need to capture your attention, access your network, and earn your dollars. Cisco supports many nonprofits with the shared mission of clean water (learn more here), but one specific organization caught my eye today, charity: water. Read More »

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Calling All Nonprofits: Does Your Video Tell a Powerful Story?

February 6, 2012 at 6:16 am PST

Did you know that by the end if 2012, videos will account for 50 percent of all Internet traffic?

Online videos are powerful storytelling tools. Many nonprofits are using them to attract donors and volunteers, and to multiply the impact they can have on the people and communities they serve.

As a sponsor of the 2012 DoGooder Nonprofit Awards, Cisco will get a chance to recognize four nonprofits that have successfully used video to create meaningful, positive change. Read More »

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Effective Social Entrepreneurs Use Technology to Multiply Their Impact

January 3, 2012 at 1:03 pm PST

Forbes Magazine is famous for its lists — think “The World’s Most Powerful Celebrities” or “America’s Best Small Companies.”

Recently, the magazine issued a new list that is particularly relevant to Cisco’s Corporate Social Responsibility (CSR) efforts: “The Impact 30,” a list of the world’s top social entrepreneurs.

Forbes defines a social entrepreneur as “a person who uses business to solve social issues.” Here in Cisco CSR, we encounter social entrepreneurs every day. In fact, a few people on the Impact 30 list work for educational organizations we’ve partnered with over the years. Read More »

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Cisco donates Flip Videos to nonprofits to help them garner support

July 26, 2011 at 11:12 am PST

We are opening an opportunity for nonprofits to use video to tell their stories – helping attract volunteers, financial support and enthusiasm for the causes nonprofits work so tirelessly to address!

Cisco will be donating Flip Video cameras to nonprofit organizations, through a program we launched this week with TechSoup.  Eligible nonprofits and libraries can request up to five bundles of MinoHD (US and Canada) and UltraHD (US only) video cameras.  Read More »

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