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Electric Experience at the Barclays Center

The Brooklyn Nets have kicked off the 2015-2016 season at the Barclays Center, but for the first time ever the venue will also host a full slate of NHL games, as the New York Islanders have made the arena their permanent home this season. But whether fans are there to see slam-dunks or power-play action, they will undoubtedly benefit from the relentless focus of the Barclays Center to deliver one of the most technologically advanced fan experiences in all of sports.

Barclays Center employs cutting-edge technology solutions to remain on the forefront of delivering the digital fan experience fans that have come to expect. A leader in stadium connectivity and digitization since it opened in 2012, Barclays Center utilizes Cisco Connected Stadium Wi-Fi and Cisco StadiumVision to revolutionize the way fans consume live sports, contributing to their mission to keep visitors better informed, engaged and connected than ever before.

Through the use of the Barclays Center mobile app, fans enjoy a customized experience with choices and information on what to watch, ways to interact and more. From the ability to order concession items directly from their seats, to streaming live video, watching replays, and even sending photos and messages to the stadium video boards, the arena’s app is all about making the fan experience more seamless and interactive.

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Digital Game on at CONSOL Energy Center

Hockey season has arrived, and millions of passionate NHL fans are gearing up to cheer on their team to the Stanley Cup title. Nowhere is that more true than at the CONSOL Energy Center in Pittsburgh, where Penguins fans are eagerly awaiting the chance to watch their team in action.

Quick shoutout to the best fans in the game! Thanks for joining us tonight.

A photo posted by Pittsburgh Penguins (@penguins) on

The sports fan experience has fundamentally changed in recent years to meet growing fan expectations for a more connected experience. Digitization and the Internet of Everything (IoE) is delivering on that and revolutionizing the way fans consume live sporting events, and the way sports venues present their brand. The age of digital fandom is here, and the Penguins are utilizing Cisco StadiumVision to become one of the industry leaders in creating a more digitally visually compelling and engaging experience for their fan.  Read More »

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Cisco UCS helps NHL’s Minnesota Wild Skate to Where the Puck is Going


Speed is one thing that Cisco UCS and the NHL’s Minnesota Wild franchise share in common. If you have ever been to a professional hockey game you recognized and probably came to appreciate the speed, skill, and nimbleness of the players out on the ice. For Cisco UCS, speed is an attribute inherent in what we do, too – our compute business is highly competitive and requires constant, skillful, and quick innovation to deliver the best and newest in technology to our customers.

The NHL’s Minnesota Wild franchise rely on a Cisco UCS based I.T. infrastructure for their Microsoft Dynamics and CRM software portfolio. To better serve and interact with clients the Wild I.T. staff established three goals for their recent IT infrastructure transformation project:

  • Simplify infrastructure to boost staff productivity,
  • Improve resource management for controlled growth
  • Promote sustainability to conserve resources and provide environmentally conscious facilities for clients.

Looking at their long-term goals for cloud computing, the Wild staff decided to invest in a solution based on our Unified Computing System™ (UCS®) servers with Tegile based hybrid storage solutions. In doing so, the Wild established for them a highly agile data center environment that supports their current and future cloud initiatives with a virtual desktop infrastructure solution. The end results of the I.T. transformation project for the Wild were impressive as they:

  • Achieved 43 percent reduction in support costs
  • Reduced power by 63 percent and heat output by 68 percent
  • Reduced data from 42TB to 17TB

Once again we see the UCS architecture delivering improved performance at lower operating costs for a Microsoft oriented environment – Dynamics and CRM. In the case of the Minnesota Wild, a small I.T. organization when compared with larger enterprise I.T. organizations, they were able to deliver significant business value to their organization and position themselves for future technology shifts. Read more about the Minnesota Wild and their Cisco UCS experience here.

Learn more about Cisco’s Unified Data Center Microsoft solution capabilities at

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The NHL® Experience, Powered by Cisco

Hockey fans are some of the most passionate and tech-savvy fans in the sports world, and the NHL® has partnered with Cisco technology to empower them with the information they crave.  Fans can follow their favorite NHL® team in real-time through streaming video, interviews, recaps, highlights, real-time statistics, and more.  Cisco content delivery offerings are helping the NHL® serve up fan experiences no matter where they are watching—in the arena, through the Internet, or on the television.

Hockey fans are embracing all of these new features, and the NHL® is advancing as quickly as the technology.  For the seventh consecutive season, the NHL® posted record revenue and growth across multiple business platforms.

The infographic below shows how the Cisco-NHL® partnership expands the reach of the game for fans by surrounding them with the information they want, how they want it, when they want it.

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He Shoots, He Scores! – The Pittsburgh Penguins and Cisco StadiumVision

“The value that we are receiving from Cisco StadiumVision far outweighs just a financial investment. We can easily justify it financially, but the value to our brand identity is immeasurable. We can demonstrate to sponsors and fans that they gain a far better experience, and there is not a more effective way to do it.”
David Peart, Senior Vice President of Sales and Service, CONSOL Energy Center

As many sports organizations are finding out today, technology is a strategic investment, not an expense. The return on that investment can be immediate, powerful, and often the dividends end up reshaping the approach to fan engagement, sales, advertising and sponsorship.

The state-of-the-art CONSOL Energy Center, which opened in 2010, is home to the Pittsburgh Penguins and approximately 170 ticketed events per year. In the planning and building process, the venue decided to install a Cisco Connected Stadium platform to operate Cisco StadiumVision, an innovative digital video and content distribution system that centrally controls and delivers targeted high-definition video and highly relevant digital content to guests. The venue put 781 HD screens and 44 digital menu boards throughout its 18,000+ seat venue, and over the course of the last year the system has paid incredible dividends.

Today the Penguins are reporting that the team and facility have seen a 200% increase in the number of advertisers and a 300% increase in concourse advertising and sponsorship revenues – all directly related to StadiumVision.

Perhaps even more valuable is that the Penguins young, highly connected fan base has had a more memorable and impactful brand experience with 80 percent of fans retaining the digital content they viewed.

“We understood the capabilities of Cisco StadiumVision when it was purchased, but it completely changed our way of thinking to ‘now what else can we do with it?’ The more interactive we become with the StadiumVision system, the more often new things come to mind. Advertising is a moving target, and the Cisco StadiumVision system gives us the ability to innovate at a more rapid pace over time.”
Erik Watts, Senior Director, Technology, Pittsburgh Penguins

What a powerful statement – Cisco technology fostering a wellspring of new ideas and creative capabilities…it orchestrated a shift in the mindset of the organization, thereby setting them on a new course to greater profitability and opportunity.

Later this week, keep a look out for a follow-up post and video on another marquee venue here in the United States seeing incredible returns from this Cisco Sports & Entertainment technology consultation and deployment.

As David Holland said in his last post we have reached a tipping point.

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