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ITD: Learn how to deploy ITD in 10 minutes

ITD (Intelligent Traffic Director) is being deployed by a large number of customers, and it is saving them massive CAPEX and OPEX, while providing unprecedented scale and high availability.

Here is a 10 minute video that shows step by step ITD deployment.


ITD is shipping on Nexus 9k/7700/7k/6k/5k Series of switches. ITD won the Best of Interop 2015 in Data Center category.

Here is more information about ITD:

Please send email to if you have any questions.



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ITD and RISE: New innovations at Cisco Live San Diego

ITD (Intelligent Traffic Director) and RISE (Remote Integrated Services Engine) have been helping Cisco partners and customers save massively on CAPEX and OPEX, while providing unprecedented scalability, high availability and ease and deployment. We had several events at Cisco Live San Diego 2015:

  • ITD and RISE Whisper suite meetings for Nexus 9k/7k/5k. For further discussions, please email to
  • A large number of people came to ITD Booth in the World of Solutions, to watch a demo.
  • Breakout sessions :
  • New innovation demo at the Hub:
    • ITD and Analytics Driven Green Networking : First prize winner in Hackathon 2015
  • ITD won the Best of Interop, 2015 in Data Center category. Read blog.
  • Nexus 7702 announcement : Nexus 7702 has a sweet spot in being a “services chassis” with RISE and ITD.
  • Nexus 5k/6k : RISE and ITD are now shipping: NX-OS 7.1.1N1(1)
  • Nexus 9k : ITD is now shipping: NX-OS 7.0(3)I1(2)

We hosted 1:1 customer meetings in whisper suites, during Cisco Live 2015 in San Diego. We had BU Executives, Product Managers, and Engineering Managers on  site to meet with customers. It was a unique opportunity for customers to engage directly with the Business Unit. For further discussions, please send email to

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ITD: Winner of the Best of Interop 2015

When the Best of Interop 2015 award winners were announced at the Mandalay Bay Convention Center in Las Vegas, the ITD team members couldn’t control their emotions. This team is well known to work in a startup-mode — comes up with new ideas, builds a prototype, demonstrates it to the executives and SEs, goes into execution mode, and delivers a world class solution.

As the leader of this team, I was asked by several media representatives for an interview. Here is an interview by Information Week news desk (watch full-screen for HD):

ITD (Intelligent Traffic Director) is now shipping on Nexus 9k/7k/5k series of switches.

Here is an informative blog on ITD.


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Interop 2015 : ITD is Best of Interop finalist


ITD (Intelligent Traffic Director) has been selected in Top 3 finalists in the Best of Interop 2015 Data Center category. ITD Delivers:

  • $2 Billion TAM disruptive technology: This technology innovation disrupts today’s $2 Billion TAM for load-balancers, redirection and clustering solutions
  • 100x Scale improvement: The high-end load-balancers today can handle about 200Gbps traffic. ITD can load-balance 20Tbps traffic.
  • 1000x cost-savings for customers: A 40Gbps L4 load-balancer costs about $200k to customers. ITD provides multi-Tbps load-balancing for a fraction of the price.
  • Zero Latency: ITD performs load-balancing, redirection, NAT and access control, all in one-clock cycle in hardware, hence it introduces zero latency.
  • 10x OPEX savings : Order of magnitude reduction in configuration, and ease of deployment
  • Overall CAPEX savings : Wiring, Power, Rackspace and Cost savings
  • 70+ customers interested in deploying within 1 month of shipping.
  • 10x High availability : N + M redundancy, health-monitoring and automatic failure handling
  • $15 Billion install-base can be leveraged: The technology has humongous market capture potential. It works on existing hardware. $15 Billion install-base of Nexus switches is able to use this technology.
  • 30+ patentable ideas: ITD has unprecedented innovations.

Cisco ITD (Intelligent Traffic Director) is a hardware based multi-Tbps Layer 4 load balancing, traffic steering and clustering solution on Nexus 9K/7K/6K/5K series of switches. It supports IP-stickiness, resiliency, NAT, (EFT), VIP, health monitoring, sophisticated failure handling policies, N+M redundancy, IPv4, IPv6, VRF, weighted load-balancing, bi-directional flow-coherency, and IPSLA probes including DNS. There is no service module or external appliance needed.


ITD has a lot of different types of use-cases. Some of these are:

  1. Create a multi-Tbps Firewall
  2. Create a multi-Tbps Video-cache
  3. Firewall/IPS/IDS/WAF load-balancing.
  4. Web Server load-balancing
  5. Application server load-balancing
  6. Replace WCCP. Redirect and Load-balancing traffic to Web-cache, WAAS, WAE
  7. Traffic steering to VDS/video-cache/Professional Media Network devices
  8. Load-balance to Hadoop/Big-data cluster.
  9. load-balancing to mobile equipment
  10. Load-balancing to Layer 7 load-balancers
  11. Replace legacy features such as ECMP, port-channel, PBR, etc

Recording of the presentation


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Cisco ITD is Best of Interop 2015 Finalist

Transforming Cisco switches into highly scalable zero latency load balancers! Cisco Intelligent Traffic Director (ITD) does exactly that and much more!

Cisco ITD  has been selected as Best of Interop 2015 finalist in the Data Center Category. Finalists were chosen from nine categories including Data Center, Mobility, SDN and Cloud Technologies.

Cisco Intelligent Traffic Director (ITD)  is an innovative solution to bridge the performance gap between a multi-terabit switch and gigabit servers and appliances. It is a hardware based multi-terabit layer 4 load-balancing, traffic steering and clustering solution on the Nexus 9K,7K,6K,5K series of switches. Customers do not have to buy any new hardware. It works on all the existing hardware, linecards and supervisors.

Here are some of the quotes from customers, account teams, industry analysts and architects:
“Great milestone Samar Sharma, Mouli Vytla, Rajendra Kumar Thirumurthi  and team! We are very grateful for the work you guys did with pioneering and driving this new solution!”

ITD  helped us scale to 1Tbps of cache traffic in single Nexus 7700 ”

“This feature seems almost too good to be true! I am very excited about it.”

“Customers really enjoyed the time and the subject. They said it was the best presentation of the week at Cisco Live”

“Turns out we likely have a far superior solution in ITD  that we can bring to the table.  One of our web space principles is ‘state is the enemy of scale’ and ITD aligns very well with this mentality without sacrificing too much flexibility or control. It is still early in our conversations but we are confident that ITD will play a strategic role for scaling services”

Click  to find out more! You can also visit Cisco Interop Booth at Interop Las Vegas to find out about Cisco ITD Solution!

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