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The Anthology of Human Networks

By Steven Shepard, Contributing Columnist

My name is Steven Shepard, and I’m a writer, speaker, and industry analyst for the telecom, IT and media industries. The nature of my work is such that I visit about 70 countries every year, from wealthy First World countries with the most advanced telecom networks available to Third World countries that in many cases are building networks for the first time.

My plan is to take you on a journey through time and a voyage through space, showing you the best — and the worst — that telecom has to offer. For now, let’s go on a retrospective. Who would have thought that we would reach this point in our technological development?

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What’s more important—time or money? What if you didn’t have to choose?

I was chatting with a colleague recently who was recounting her experience as a first-year engineer just out of school. It was a role that required designing and troubleshooting complicated networks—MPLS or ATM with intricate VPI/VCIs. Not being a technical person, the acronyms alone seemed daunting to me. But what became painfully obvious was the time and resource drain that is inherent when supporting a vast number of customers with needs that change on an ongoing basis. Without a standardized reference or blueprint, they were forced each time to create—and re-create—the wheel, over and over. It was clearly a problem in need of a solution—and an architectural one at that.

At Cisco, we’ve been talking about how Borderless Networks can transform your business—from the IT management side of things, and from the end-user experience perspective. But what helps make that a reality is the underlying architectural blueprint.

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TV Network Websites Draw Eager Web Video Viewers

Brightcove Tube Mogul Research on Web Video

Brightcove / TubeMogul research chart showing web video consumption on broadcast TV network web sites far outstrips web video related to any other type of content -- magazines, music videos, radio, etc.

We recently blogged about NBC and how the TV network leads all others in terms of producing original content for the web. During the Fall 2009 to Spring 2010 TV season, we estimate NBC produced approximately 88 ‘web extensions’ related to the network’s TV programs.  CBS, the #1 rated TV network by Nielsen for that same period, we estimate produced less than half that amount -- 32 web extensions. Meanwhile, for Q12010, NBC.com maintained its spot as the top TV network web site with 9.1 million unique visitors while CBS.com only had 5.6 million uniques, even though CBS was tops in the TV ratings.

The traffic numbers seem to show that NBC has the right idea in terms of focusing on the production of web content for NBC.com – we believe their focus on web content production is leading to more web traffic to NBC.com versus CBS.com.  Now there’s new data investigating the consumption of web video content related to the TV networks ; the data supports the idea that original content is crucial to a TV website’s strategy. For this new research report, video platform Brightcove and analytics firm TubeMogul surveyed nearly 2,000 news and entertainment websites representing 3.4 billion video streams (report link)

A main take away from the Brightcove / TubeMogul report -- web audiences are indeed primarily dwelling on the TV sites to watch video related to TV show content.  

Following are a few example data points that support the finding:

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