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Fresh Perspectives on Monetization in Programmable Service Provider Networks

bioShot-sWritten By Wayne Cullen, Senior Manager, Service Provider Architectures

Agility. Scalability. Automation. Orchestration. Programmability. Service providers are exploring such an array of new and exciting capabilities these days! You hear a lot about lowering costs by increasing efficiency and decreasing complexity.

But what about monetization? More specifically, do programmable networks help make you money while also saving it? What are the competitive benefits that lead to higher revenues from service agility and faster time-to-market? According to a 2013 Heavy Reading study, that’s a top expectation of service providers when asked about the potential benefits of software-defined networking (SDN). The Open Networking Foundation (ONF) has also promoted monetization opportunities based on SDN through new service creation and the enhancement of existing ones due to faster service creation, easier scalability, and mass customization.

Enhanced Revenue Generation with SDN-enabled Applications and Services Read More »

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The Evolution of the Mobile Service Provider – A Five-Stage Strategy

dan-kurschnerWritten By Dan Kurschner, Senior Manager SP Mobility Marketing

Over the past decades, Mobility has advanced from a mere curiosity (remember those “brick” phones?), to a convenience and today being an indispensable part of our everyday lives.  Businesses are leveraging the internet and the cloud to deliver new services and capabilities – via the mobile network.   While we can access the internet and cloud-based services from almost anywhere, most people do so with barely a thought of the complexities it takes to deliver this ubiquitously connected experience.

Mobile service providers have long been building and upgrading their networks to meet growing demand for capacity and capabilities to stay competitive.   Recently, a new type of competitor has emerged to threaten Read More »

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Are Small Cells and Wi-Fi Networks Complimentary or Competitive?

As an industry, we are starting to see a convergence of small cells and Wi-Fi to help solve coverage, capacity, and spectrum issues in our increasingly connected, mobile-dominated world. Today more than ever, mobile operators are increasingly realizing that Wi-Fi and small cells must be part of their traditional licensed network in order to realize the future of mobility.

This topic was especially evident during last month’s Small Cell Americas conference in Dallas, Texas. During the conference, I had the opportunity to discuss how small cells and Wi-Fi can work together, which proved especially timely as the Dallas conference also marked the launch by the Small Cell Forum of their Enterprise Release, comprising  of 25 documents to help overcome barriers to small cell deployment in the enterprise. Release Two: Enterprise is the result of over nine months of hard work by the Forum and its members!

As small cells and Wi-Fi bring corporate networks and mobile networks closer to each other, IT leaders and service providers are increasingly asking questions about how the convergence of small cells and Wi-Fi coexist, from a product, architecture and business model perspective. Some common questions include: Read More »

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Ghosts, Kyrie Irving & Cisco’s Global IT Impact Survey Infographic

How well do IT and Business align?

How well do IT and Business align?

This morning at Interop Las Vegas Cisco SVP/GM Rob Soderbery introduced the crowd to his vision for the Cisco ONE Architecture, played some hoops with NBA All Star @kyrieirving, and introduced the new Cisco Global IT Impact Survey.The Cisco Global IT Impact Survey was taken by more than 1,300 IT decision makers in 13 countries, and was commissioned to measure the impact of IT professionals on the decisions that shape their businesses.  It also delved in to how those IT professionals viewed some of the big trends the industry is facing -- SDN, IoT, BYOD, etc. -  while also measuring the relevance of the network itself to businesses. Read More »

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The Mobile Paradox

Today’s world is characterized by what I call the “mobile explosion”—an environment defined by mobile cloud becoming a platform for delivering everything. It is a world of heterogeneous networks, licensed macro small cell networks, and unlicensed small cell networks (Wi-Fi for example), all seamlessly combined. In this world, however, I believe we are facing a mobile paradox: on the one hand, there is a staggering demand for data from our smartphones, tablets, and other connected devices; on the other hand, the telecommunications industry is grappling with business and monetization challenges around profitability, how to build up these networks fast enough, and competition from over-the-top (OTT) operators.  But, operators are struggling with building the business case and understanding how to make Wi-Fi pay.

The much quoted Cisco Visual Networking Index (VNI) predicts that global mobile data traffic will increase 13-fold from 2012 to 2017, reaching 11.2 exabytes per month. In parallel, the use of unlicensed small cell networks (Wi-Fi) for Internet access is exploding as more mobile devices are Wi-Fi-enabled, the number of public hotspots expands, and user acceptance grows. Until recently, most technologists and mobile industry executives viewed Wi-Fi as the “poor cousin” to licensed mobile communications.  And they most certainly never saw any role for Wi-Fi in mobile networks or their business. The explosion of mobile data traffic has changed all of that. Most mobile operators now realize that offloading data traffic to Wi-Fi can, and must, play a significant role in helping them avoid clogged networks and unhappy customers.

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In the “Business Models and Monetization Video” in Big Thinkers in Small Cells, my colleagues and I discuss revenue opportunities and challenges mobile operators face today with small cells, both licensed and unlicensed. Mobile operators Read More »

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