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Social Good and the Networked Platform

December 2, 2010 at 9:56 am PST

The long tail and how it has affected philanthropy.

On December 1st, I wrote a post about Networked Philanthropy.  I received some great feedback in a short period of time, including a link to data that backed up a theory I had.

One Bill Gates can give a million bucks, and have a big impact, but 10 million regular Joe’s can give $1 and have 10X the impact. Read More »

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Networked Philanthropy [Updated]

December 1, 2010 at 9:44 am PST

How the networked platform is changing the face of philanthropy.

Many social media professionals are already familiar with Chris Anderson’s Long Tail, but if you’re not, here’s the concept in a nutshell. Traditional markets have tended to follow an 80/20 distribution, e.g. 80% of the populations are going to love 20% of the available bands (think the Beatles). That’s your macro market. The introduction of e-marketplaces has added infinite shelf space to many industries, the most obvious being the music industry. Enter the age of Indie bands, and infinite Micro markets. The interesting thing about the 80/20 rule is when the networked platform is introduced is that 80% of the potential market rests on lower end of the individual market size, i.e. the success of Rhapsody and iTunes.

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