Cisco continues on the MOVE.
At Mobile World Congress in Barcelona today, Cisco introduced MOVE (monetization, optimization, Videoscape experience) solutions that help service providers monetize and optimize mobile video.
Cisco MOVE is a strategic framework of solutions that include Cisco Mobile Videoscape™, Cisco Service Provider Wi-Fi and Cisco Adaptive Intelligent Routing (AIR). Cisco MOVE is the next phase of Cisco’s service provider mobility strategy, which enables service providers to better monetize and optimize their networks, while delivering personalized mobile services across wired and wireless networks.
In the larger view, Cisco MOVE solutions are designed to address the increasing volume of mobile data traffic — particularly video. According to the recently released Cisco Visual Networking Index (VNI) Global Mobile Data Traffic Forecast for 2010 to 2015, two-thirds of the world’s mobile data traffic will be video by 2015. Mobile video traffic is projected to more than double every year between 2010 and 2015.
- Cisco Mobile Videoscape enables mobile operators to deliver enhanced mobile video experiences to customers through new technology on the Cisco ASR 5000 and Cisco Unified Computing System™ platforms. These platforms link the mobile network to the larger video distribution network enabled by the Cisco Content Delivery Network capabilities of Cisco Videoscape. The solution also utilizes the capabilities of the new Cisco Videoscape Media Suite to offer efficient and cost-effective content management across multiple screens.
- Cisco’s Service Provider Wi-Fi Solution is a carrier-grade solution allows service providers to efficiently utilize Wi-Fi for mobile data offload. Cisco SP WiFi with the Cisco Next Generation Hotspot technology provides standardized, seamless, highly-secure authentication enabling roaming and delivering a host of new services and mobile experiences.
- Cisco Adaptive Intelligent Routing (AIR) lowers the cost of mobile data traffic by providing service intelligence throughout the network. Extending across the Cisco ASR 1000, Cisco ASR 5000 and Cisco ASR 9000 platforms, Cisco AIR distributes and shares network and customer intelligence broadly to interact and communicate on individual traffic types, and to optimize traffic routing and handling for the best service experience at the lowest cost.