SES ( soon to be called ClickZ) hosted a Digital Marketing Conference in Jakarta this week which is the meeting point for digital marketing and advertising professionals in the AP region.
Here the latest mobile marketing trends, best practices, new technologies have been discussed and presented, including Cisco’s CMX capabilities as part of meet the experts session called “Context marketing using Wifi location services”.
Some interesting observation and ideas being discussed include:
Multi-Channel Attribution modeling:
While online marketing investments are more measurable compared to conventional media such as television, however tracking what leads to sales conversion is becoming increasingly complicated.
The simple measures of last click or first click attribution are not fully meaningful to represent today’s omni-channel ultra-connected consumer. Therefore it’s not surprising that multi-channel tools and attribution modeling are one of the hot topics in digital analytics.
Data to underpin a successful digital marketing strategy:
Increasingly consumers are connected all the time – and with that every day around the world, connected consumers are being wooed by offers of better prices, better deals and better service.
How can marketers compete…often the only defence they think they have to fire back at competitors is to match those deals and price cuts.
However data is key, as more information about customers becomes more plentiful and more detailed, and as customers become more interactive with the companies they buy from, the competitive marketing landscape is becoming radically different. For many advanced organisations it is using data to deliver insight and analysis gives them a competitive edge to keep ahead of the pack. Read More »
Tags: analytics, attribution, best practice, click attribution, clickz, Conference, consume, content, context, conversation, crm, customer, digital, engagement, Industry, jakarta, location, marketing, mobile, mobility, model, multi-channel, network, omni-channel, purchasing, relationship, ROI, sales, services, SES, technology, trend, wi-fi, wifi, wireless
In my role as Cisco’s Chief Futurist, I get many questions about what the future holds and how new technology and emerging solutions will change our lives. Given the positive feedback and the volume of questions being submitted from the community around the first series, I’ve decided to do another series to answer questions from the education and tech community around the Internet of Everything (IoE). Whether the questions are global in scope, such as how the Internet of Everything will shape our world, or small in nature, like our most recent Ask the #IoE Futurist question about batteries or today’s question about the smartphone becoming superfluous, I enjoy the challenge of answering them all.
A few weeks ago, brand new smartphones and wearable smartgear products were unveiled at Mobile World Congress in Barcelona. While many of the specs and capabilities of these emerging devices vary from manufacturer to manufacturer, they all represent a common theme: mobile devices are not only becoming more present in our daily lives, but also changing how we connect, interact and share experiences.
As the Internet of Everything (IoE) drives more connected things, data, people and processes, how will the future of smartphones evolve? Will the endless possibilities for connected cars, shoes and dishwashers mean that the smartphone becomes one extra device for us to carry?
In this Ask the #IoE Futurist post, I’ll answer a question from John Spade (@DaSpadeR), a Cisco Champion, about how smartphones might change in an IoE world. Here is John’s question:
Question: “The smartphone lets us bring the Internet with us, but in the Internet of Everything, will the smartphone itself become superfluous?”
Read More »
Tags: Cisco, forecast, innovation, Internet of Everything, internet of things, IoE, IoT, mobility, network
Security plays an important role in the success of mobility implementations worldwide. We assume security threats are always present, however it’s not always apparent where threats may arise from. Being aware of these potential risk areas is crucial.
Business decision-makers must gain insight into where these breaches are occurring. They should also understand why it is important for them to care, and how they can be aided by technical decision-makers to solve these issues moving forward.
Here’s a brief look into the where, the why and the how of embracing a secure approach to enterprise mobility and what it means for business leaders.
Where are security threats? Today’s organizations are facing a greater attack surface as advanced mobile devices and public cloud services foster new attack models and increasing complexity within networks. To cover the entire attack continuum, organizations need to address a broad range of attack vectors with solutions that operate everywhere the threat can manifest itself: on the network, on traditional endpoints, on mobile devices, and in virtual environments.
How can threats be thwarted? The best approach is a proactive one, rather than a reactive one, especially when many organizations may not know when they are under attack. Business leaders must work with IT teams to institute a formal program for managing mobile devices and to ensure that any device is secure before it can access the network.
Why does a balanced approach to mobile security matter? In a recent blog post, I discussed the need for organizations to deploy a balanced approach to mobile security. This approach should focus more on protecting the network and proprietary data and less on implementing overly broad restrictions. IT needs to approach security with a user experience mentality. After all, if you overly manage devices, your adoption will be low and so will your return on investment (ROI). This approach can lead to greater opportunities to align threat intelligence and security best practices.
To learn more about this balanced approach to mobile security, read the full blog: Navigating Security Threats in a Mobile World.
Tags: architecture, Cisco, future of mobility, infrastructure, mobile, mobile device, mobile security, mobile workspace, mobility, network, security, wi-fi, wifi, wireless
Cisco has been placing a lot of emphasis on delivering solutions that provide insights and understanding on how customers, patients, visitors and communities interact with their physical environments. Mobility and leveraging mobile devices in the environment has revealed itself as a very powerful way to gather critical business intelligence. This business intelligence is highly impacted by the resolution of the location-data and the demand to improve resolution and accuracy is increasing quickly. Apparently, this has not been missed by UBM. This year Cisco is honored to be selected as a Best of Interop Finalist for the Wireless award category for our innovations in improving location data resolution calculations.
It’s an honor to be recognized for our innovation and technological advancements in wireless, and we wanted to share a bit more about our submission with you.
What are Location Data Resolution Calculations?
Many systems acquire location analytics by relying solely on the probing that occurs from a mobile device to an access point. Unfortunately, this approach is delivering diminishing returns. It puts location analytics at the mercy of the mobile device vendors. What I mean by this is that as mobile device manufacturers look to improve mobile devices in regards to OS, drivers and battery life they are reducing the frequency of the probing from the mobile device. In addition, different mobile device manufacturer use different probing intervals. The need to do this makes sense from the mobile device manufacturer perspective, but it has an impact on the accuracy of the data acquired when representing movement of end users in the physical environment. If a user is recognized when they walk in the environment and then is identified a minute later, there is a lot of movement that can occur in that time. But the analytics only sees two data points and draws a straight line. Not a very accurate representation.
Cisco is leveraging what we know best, the network, to supplement the device probing. Bringing in network data allows us to gather higher data resolution regarding mobile device movement, equating to a more accurate representations of end user movement in the environment.
Why is This Important? Read More »
Tags: access point, accuracy, analytic, AP, battery life, data, device, driver, granular, interop, interval, location, mobile, movement, network, OS, Packet, probe, probing, resolution, rssi, Scalability, scale, wi-fi, wifi, wireless
Traveling can be stressful – for business or leisure – and hoteliers do their best to make sure that the hotel in which you choose to stay during your time away from home provides the best worry-free conveniences available. High-tech hotels are taking steps in the right direction by offering in-room automation, loyalty perks, mobile check-ins and more to enhance the guest experience.
But even luxury, high-tech hotels need upgrades sometimes. To validate this point, we look back at Boston in March 2012 at an event referred to as the ‘Back Bay blackout.” Unfortunately, an electrical fire in Boston left thousands without power. I imagine the scene was a little chaotic without lights, phones and Internet. The Mandarin Oriental, Boston and its guests were also left without access to phones or Internet during this power outage. Read More »
Tags: Case Study, catalyst, Catalyst with UPOE, Cisco Smart Install, Cisco Switches, efficiency, hotel, network