Let’s face it, TV has changed more in the last five years than the first 50 combined. And Cisco, backed by newly acquired NDS, is on a fast track to reinvent TV as we know it.
The International Broadcasting Convention (“IBC 2012”) commenced in Amsterdam today amid anticipation for what Cisco and newly acquired NDS will deliver to an industry in continuous transition, one that faces both unprecedented opportunity and rapidly shifting customer expectations.
Jesper Andersen, SVP and GM of Cisco’s Service Provider Video Technology Group, provided insight into how his organization will enable a true next-generation TV experience that is more immersive, engaging and social, while creating new revenue opportunities for service and content providers worldwide. Cisco today revealed its expanded content delivery network portfolio, the Cisco Videoscape Distribution Suite (VDS), and announced several Videoscape customer deployments, as well.
I’m thrilled to announce that we have completed our acquisition of NDS. As we said when we announced our intent to acquire NDS back on March 15, the Cisco strategy has always been driven by customer need and on capturing market transitions. This acquisition is a textbook example — the addition of NDS’s leading software solutions, combined with its systems integration expertise, will accelerate the delivery of Cisco Videoscape.
NDS is a leader in video software solutions and content security for Pay TV markets with a broad portfolio of products and service integration capabilities. Cisco is a leader in networked video with its architectural approach, breadth of portfolio, network expertise, ability to scale for millions of users, and investments in innovation. Together, Cisco and NDS have Read More »
Video is transforming every aspect of our lives. Telemedicine services in New Mexico are helping patients in underserved communities to secure video consultations with expert doctors many miles away. In India, classrooms in tiny rural villages are now being taught by remote teachers using Webex video. We’re even seeing technology that lets us use video to try on dozens of outfits without ever stepping into a fitting room. For thousands of business professionals around the world, attending a meeting with colleagues, customers and partners in some far flung corner of the world via TelePresence is a routine part of their day.
It’s impossible to argue with the transformational power of video, but perhaps the most noticeable changes are happening right in our own homes, and on our mobile devices.
Television has been truly transformed in the past decade, from a one-way inflexible viewing experience, to a highly dynamic one, which can be time-shifted and enjoyed on an increasing array of digital video devices. But this is only the beginning of an exciting journey.
While clearly a substantial acquisition and major landmark in Cisco’s history in its own right, today’s acquisition is the latest in a series of milestones for Cisco’s Videoscape strategy. Videoscape is Cisco’s vision and platform for the creation of new visual, mobile and social video entertainment experiences through the convergence of digital TV, online content, and social media and video communications applications.