By Jayant Changrani, Country Head and General Manager – India, NDS, now part of Cisco
As we near the end of the calendar year, the last part of which as a newly acquired Cisco company, we’ve reached yet another milestone in India. At the end of 2011, NDS celebrated that its solutions were enabling digital TV for over 20 million homes in India, and according to market statistics effectively 100 million viewers. Today, we are proud to announce that we are enabling digital TV for over 50% of all digital cable homes in the country.
Our work with small, medium and large operators to help transition their platforms to digital ahead of the government mandated analogue switch off (the first deadline for which just passed on 31st October), has meant that we’ve been able to support the transition and launch of digital TV services across the country.
As a company we are actively supporting the digitization process in India for Read More »
Video drives more traffic than any other application on the network and it’s changing how people communicate, collaborate, and consume content and entertainment. By 2016, we forecast 86% of traffic on networks will be video.
Using video is about the optimal experience for the task at hand – it is about creating that in-person experience from immersive TelePresence, but also about creating the best possible experience when you are on the road participating via your iPad.
When it comes to video, Cisco does three things differently to ensure superior end-to-end video experiences with greater efficiencies:
Architectural Approach: The Cisco Medianet architecture delivers superior experiences and efficiencies by integrating video capabilities all the way from the network to the application. Cisco video endpoints use Medianet to discover and configure themselves, dramatically reducing deployment cost. Medianet infrastructure provides detailed performance information, which allows IT organizations to detect and fix problems in a fraction of the time required by traditional approaches. Medianet also helps companies leverage existing investments to build new capabilities more cost efficiently, such as adding recording and sharing to TelePresence or providing common call control for voice and video endpoints. Cisco’s advantage comes from the network, which allows us to build and manage systems that best “understand” network performance, complexity, interactivity, and capacity. While Medianet provides compelling experience and total cost of ownership advantages today, we believe an architectural approach like Medianet will become absolutely required as video becomes pervasive.
Cisco Product Manager Eli Fuchs discusses Cisco’s newly unveiled Videoscape Distribution Suite, an open platform that delivers video content across multiple screens, protocols, applications and networks.
VDS, which serves as the network distribution engine behind the Videoscape architecture, is a complete, interoperable and holistic solution that bridges cloud and network functionality.
Simon Parnall of Cisco’s Service Provider Video Technology Group demonstrates what TV experiences could be like in the coming years. “One of our visions for content is that we need to break away from the 16 by 9 frame that we’ve grown used to throughout our lives,” he said.
Let’s face it, TV has changed more in the last five years than the first 50 combined. And Cisco, backed by newly acquired NDS, is on a fast track to reinvent TV as we know it.
The International Broadcasting Convention (“IBC 2012”) commenced in Amsterdam today amid anticipation for what Cisco and newly acquired NDS will deliver to an industry in continuous transition, one that faces both unprecedented opportunity and rapidly shifting customer expectations.
Jesper Andersen, SVP and GM of Cisco’s Service Provider Video Technology Group, provided insight into how his organization will enable a true next-generation TV experience that is more immersive, engaging and social, while creating new revenue opportunities for service and content providers worldwide. Cisco today revealed its expanded content delivery network portfolio, the Cisco Videoscape Distribution Suite (VDS), and announced several Videoscape customer deployments, as well.
By Jayant Changrani, Country Head and General Manager – India, NDS, now part of Cisco
