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What Did the Olympics, World Cup and CommonWealth Games Have in Common?

We interrupt the 2014 IBC convention with this 10-point bonus question: What do the Olympics, World Cup, and the Commonwealth Games have in common?

Hints: It’s a two-part answer. Both big topics at IBC, and everywhere else; one of them is a word simultaneously associated with both weather and software; it rhymes with “plowed.” The other gives new meaning to “better than your eyes can see.”

One is the cloud, of course, and the other is 4K/UltraHD video. Both showed up strongly at this year’s big sports tickets around the world.

Starting with the Winter Olympic Games in Sochi, where we dispatched to NBC most of our Videoscape suite of next-generation IP video components — from signal acquisition to media distribution and client software, serving both set-top boxes and HTML-5-based devices. Essentially, we sent over everything from contribution video products to the end screens, with a lot in between.

One thing was different this year — Read More »

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Cisco at the Olympic Games

We’re headlong into the 2012 Summer Olympic Games, and if you’re like us, it’s been an exciting scramble getting here. This year’s games feature an unprecedented level of consumer access – not just some of the events, but all of them, live and via replay, on TVs, tablets, and other connected screens.

In London, we’re set up in our own “Cisco House,” where we are showcasing next-generation transformational technologies and solutions. In particular, visitors are getting to experience the Olympics on TVs, tablets, and smartphones through our Videoscape solution.

We are also very excited about working with NBC again for what is our third Olympics.  NBC has Read More »

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Welcome to the New Normal

The 2012 Olympics are just weeks away and NBCOlympics.com has pledged to live stream every event and sport for the first time ever — more than 3500 total programming hours, all viewable from your tablet or smartphone.

While watching the Olympics, you’ll be able to view instant replays, send highlight videos to your friends, tweet on the latest play action, check stats…in short, enjoy a rich multimedia Olympics experience over the mobile network.

Welcome to the new normal.

Want to control the camera angles as you watch your favorite basketball team? This season, Read More »

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Cisco ūmi Meets Santa!

This past Sunday, December 5ththe Cisco ūmi “Get Together” tour van stopped by the San Jose Holiday Parade to join in the 29th Annual Family Tradition together.  The San Jose Holiday Parade tradition started in 1981 and is ranked the “Top 25 Best Parades in America” featured the 2010 Grand Marshall Minnie Mouse, marching bands, professionally made floats and most importantly Santa Claus!

The Cisco ūmi “Get Together” tour van welcomed families and friends to come aboard and experience the new way to be together after they had a glimpse of Claus!

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Online Entertainment – What’s more important – Content or Technology?

Mary Meeker - Morgan Stanley Slide on the Online Advertising Market

At the Web 2.0 Summit 2010, internet analyst Mary Meeker presented data, shown above. The chart she offered drives home an important point to media and entertainment companies -- 28% of our time spent with media in the US is on the internet -- so we expect our media brands to deliver online. And Nielsen also released data this summer  showing 22% of the time people spend on the internet is with social media. In aggregate, Web users spend a total of 110 billion minutes on social Web sites and blogs each month. Therefore media companies must tailor and create engaging digital content to speak to the audiences who want to interact with content brands online and across social media sites. But what’s more important when trying to create appealing media experiences for socially engaged audiences who are spending 28% of their media time online: Is the technology experience more important than the content? Or is the content more important than the technology experience? Vivi Zigler, President of NBC Universal Digital Entertainment (bio link here), attempted to address this question at the Digital Media Conference West in San Francisco:

Vivi Zigler tells us in the clip that NBC Universal has to tailor and tweak existing technologies to the story lines of the NBC TV shows and to the shifting tastes of the online audiences to create engaging experiences.  How does NBC Universal adapt technology to changing television story lines and still create an engaging and quality experiences? (continued ..)
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