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NBA Gets a Slam Dunk with Cisco TelePresence

Telepresence is travelling outside of the boardroom and onto the basketball court—not only changing how the NBA conducts business, but also how its fans consume sports information.

Similar to the transformation happening in the workplace, the rise of mobile devices and online access is changing how we experience and interact with sporting events. Attuned to these changes, the NBA is committed to collaboration technologies–like Cisco TelePresence and WebEx–to enable new forms of effectiveness and innovation, while positively transforming the fan experience. And they are making an impact; NBA TV had its highest viewership ever during the 2011-12 season, and NBA.com and its team sites already have more than 140 million video streams this season.

How’d they do it? By providing fans with the best experience possible and creating compelling content. Each week, NBA TV communicates with sports analysts, journalists, experts, and players via telepresence, allowing them to bring fans the latest news and updates from around the league. These video interviews are then loaded to NBA.com for fans to view on demand. Read More »

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Welcome to the New Normal

The 2012 Olympics are just weeks away and NBCOlympics.com has pledged to live stream every event and sport for the first time ever — more than 3500 total programming hours, all viewable from your tablet or smartphone.

While watching the Olympics, you’ll be able to view instant replays, send highlight videos to your friends, tweet on the latest play action, check stats…in short, enjoy a rich multimedia Olympics experience over the mobile network.

Welcome to the new normal.

Want to control the camera angles as you watch your favorite basketball team? This season, Read More »

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Going Big: Zettabytes and the NBA Finals

Things are heating up. The Oklahoma City Thunder are heading to the NBA Finals, and global IP traffic is heading into the zettabytes.

Is there a connection between these two developments? Absolutely. And if you’re following the NBA on a mobile device, then you are attuned to the trifecta of elements that is now a staple of the fan experience:  the explosion of sports-focused media content, the networks that carry that content, and the evolving array of mobile devices that receive it.

Take a look at this video to see how the NBA is heating up the fan experience:

Cisco just released the 2012 Visual Networking Index (VNI) Forecast, our ongoing initiative to forecast and analyze IP network growth and trends worldwide. The research shows that we’re in Read More »

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NBA Fans Point, Shoot, and Score

“In basketball – as in life – true joy comes from being fully present in each and every moment,” says former LA Lakers coach Phil Jackson, and sports fans couldn’t agree more. Today’s followers of the NBA are more present and informed, every minute of every game, than ever before.

In general, the NBA’s outreach, including its websites, mobile apps, TV, and radio broadcasting, saw dramatic increases in activity over the last year.. In 2011, about 75 petabytes of video was posted. Not surprisingly, NBA.com is now the #3 sports site on the web for video streams. Read More »

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Cisco and NBA All-Star Weekend – reshaping the fan experience

I had a great experience this past weekend at the NBA All-Star Weekend in Orlando, FL. The event included the NBA Tech Summit on Friday where a panel of industry leaders in sports, media and technology talked about current trends, what the future will look like and how customers are driving innovation through their use of technology. Not to mention the Slam Dunk Competition on Saturday and the Competitive All-Star Game on Sunday…maybe the most competitive ever! It’s not every day you see a dual between Dwayne Wade and Kobe Bryant that results in a broken nose.

Read More »

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