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Any Given Sunday and the Internet of Everything

On any given Sunday, or Saturday, in stadiums across the country powered by Cisco Connected Stadium Wi-Fi, an average of 2 terabytes of data are coming across the network and tens of thousands of unique connections are being made. This means anywhere from 20-50% of ticketed fans are using their mobile devices to engage. Extrapolate that out to stadiums around the world holding soccer/football, rugby, basketball and other sporting events, and on any given weekend hundreds of thousands of previously unconnected fans are connecting to elevate the live experience.

The stadium or arena, and the services the venue and surrounding areas consume, mirror that of a city – safety, security, transportation, entertainment, food, commerce, and more. This microcosm is a wonderful showcase for the Internet of Everything (IoE) and the new business opportunities made possible. As people (fans, athletes, entertainers), process (operations, fan engagement, transportation management), data (performance, fan-generated, operational), and things (balls, bats, pucks, merchandise, parking spots) become connected, the world of sport will be radically enhanced.

A great example of this is AEG and what they have done with STAPLES Center and LA Live. They are delivering everything a fan wants at L.A. Live with hotel, food, dining and entertainment options in and around the venue. At STAPLES Center they have multiple teams, concerts and other events, making it home to more than 250 events and four million plus visitors annually. Add to that mix new experiences and business opportunities, and what results is a pulsating environment that runs and thrives on being connected. Step beyond the United States and AEG is doing the same thing with The O2 in London, and numerous other venues around the world such as Allphones Arena in Sydney, which recently announced the installation of Cisco StadiumVision.

More and more, I see an industry embracing the need to plan for an IoE based future. Last week Cisco announced its renewal as the Official Technology Partner of the NBA, and one of the key new additions to that agreement was a research and development initiative that will feature a committee of executives from both companies with a focus on employing principles of the Internet of Everything to enhance courtside connectivity within NBA venues. Click here for a front row seat at how Cisco and the NBA are already making IoE come to life. 

In addition, TD Garden in Boston is another great example of a facility leveraging Cisco solutions such as StadiumVision and Connected Stadium Wi-Fi as part of their overall facility renovation.

I couldn’t be more enthusiastic about the opportunities that lie ahead for the Sports and Entertainment industry as part of IoE. We are going to be a leader in the changes taking place for the more than 250 venues in 30 plus countries around the world already working with Cisco, and those that will be as we collaborate to capture the opportunities that IoE will make possible.

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Sports + Social Media = Massive Opportunities

I was at the SEAT Conference in Miami last week, and people are still abuzz about the recent World Cup. Attendees of the conference see engagement with sports fans as a top priority, and they know that Cisco has the most open, tailored and successful solutions to make that possible in venues around the world. The data below from Facebook and Twitter shows just how voraciously fans engaged on social media with regards to the World Cup.

Facebook

 

Twitter

As the world continues to become more “social” than ever before, teams, venues, leagues, and companies are working more feverishly than ever to capture the massive opportunity these sports fans present in the digital world.

Every conversation I had during the SEAT Conference validated that Cisco’s investments in Sports & Entertainment have positioned us to aid our customers to capture these digital fans. Over the past few years we have solved the problem of reliable and efficient high-density Wi-Fi, and live video streaming with minimal delay, and that is why our solutions are in more than 225 venues, and 30 plus countries, and have impacted hundreds of millions of fans. And with a proven platform in place, we are working with our customers to convert these more connected and immersive experiences into deeper levels of insight and engagement that drive impact, both on a personal level with fans and on the business side with sponsors and other associated partners looking to generate a return on their investments.

While many are looking at capturing the opportunities of the here and now, this is only the beginning.  The rapid pace of technology innovation mandates preparing for the future and as we visualize a world where everything is connected (Internet of Everything – IoE). This video series shows how Cisco and the NBA are already deep into this process. Check out the “One Bounce” video here.

As big data fuels deeper levels of fan insights, the future experience will be richer, and ultimately feed the insatiable hunger for information that these fans have already shown. Being a sports fan will be better than ever before, and Cisco will be right in the middle of making that happen.

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Seven Years – Hundreds of Millions of Fans Engaged

Cisco Sports & Entertainment is proud to be celebrating our seven-year anniversary this year as a specialized industry vertical business unit – and it’s simply incredible to look back and see how far we, and more importantly the industry, have come in such a short period of time.  The key to success has been working with our customers in defining their needs and tailoring, or engineering, a few solutions while always keeping in mind the “fan trends” and business models.  This infographic sums it up nicely – more than 200 venues, in more than 30 countries around the world flawlessly engaging hundreds of millions of fans, who were previously unconnected to the live action.

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NBA Gets a Slam Dunk with Cisco TelePresence

Telepresence is travelling outside of the boardroom and onto the basketball court—not only changing how the NBA conducts business, but also how its fans consume sports information.

Similar to the transformation happening in the workplace, the rise of mobile devices and online access is changing how we experience and interact with sporting events. Attuned to these changes, the NBA is committed to collaboration technologies--like Cisco TelePresence and WebEx--to enable new forms of effectiveness and innovation, while positively transforming the fan experience. And they are making an impact; NBA TV had its highest viewership ever during the 2011-12 season, and NBA.com and its team sites already have more than 140 million video streams this season.

How’d they do it? By providing fans with the best experience possible and creating compelling content. Each week, NBA TV communicates with sports analysts, journalists, experts, and players via telepresence, allowing them to bring fans the latest news and updates from around the league. These video interviews are then loaded to NBA.com for fans to view on demand. Read More »

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Welcome to the New Normal

The 2012 Olympics are just weeks away and NBCOlympics.com has pledged to live stream every event and sport for the first time ever — more than 3500 total programming hours, all viewable from your tablet or smartphone.

While watching the Olympics, you’ll be able to view instant replays, send highlight videos to your friends, tweet on the latest play action, check stats…in short, enjoy a rich multimedia Olympics experience over the mobile network.

Welcome to the new normal.

Want to control the camera angles as you watch your favorite basketball team? This season, Read More »

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