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Cisco Networking Academy Dream Team: The MVP’s of NBA All-Star 2015

On Sunday night, some of the NBA’s best players competed in the 2015 NBA-All Star Game, putting on a show full of slam dunks and no-look passes. Behind the scenes, Cisco Networking Academy students worked side-by-side with the NBA’s IT team, monitoring the arena’s networks and telephones to make sure fans didn’t miss out on the exciting on-court action. The final night of festivities was the culmination of a once-in-a-lifetime experience for 30 Networking Academy students, who spent a week in New York City as part of the Cisco Networking Academy Dream Team.

Andrew Torres and a few of his fellow Dream Team members secured the networks that made NBA All-Star 2015 possible

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Cisco Networking Academy Dream Team: On the Court with Andrew at NBA All-Star 2015

Last week, Cisco Corporate Social Responsibility followed Deborah Huyler and Andrew Torres, two Cisco Networking Academy Dream Team students, as they set up wireless access points, provided network troubleshooting, and soaked in the sights and sounds of NBA All-Star 2015. They shared their stories from Madison Square Garden, the Barclays Center, and other event venues through journal entries, photo slideshows, and videos!

Read about Andrew’s experience on NBA All-Star Sunday!:

My final days working with the NBA’s IT Team in New York City were a little slower than before, as the weekend’s events kicked off, from the Slam Dunk Contest to the Three-Point Shootout.

I’ve been fortunate enough to get a behind-the-scenes look at the practices and rehearsals for the various events, including some of the musical performances — everything looked great!

Drew-Adj

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New #SocialRoundup: Why Brands Are the Real Winners At The Super Bowl and GRAMMYS

Welcome to our latest #SocialRoundup blog series about new social media efforts and best practices. Today, we visit the stadium turf and the concert stage to see how brands leveraged the Super Bowl and the GRAMMYS to drive awareness and engagement with their audiences.

Brands Make Winning Plays During Super Bowl XLIXCiscoTweet

The New England Patriots’ 28-24 victory over the Seattle Seahawks was the most watched TV show in U.S. history. The challenge for brands, which spent a record $4.5 million for a 30-second TV ad, was maximizing this investment on social media.

The answer? Lots of hashtags and real-time marketing.

McDonald’s, for example, used its “Lovin“-themed campaign in a TV commercial to promote new way for patrons to pay for their order – with an act of love.

The fast food giant also gave away every product advertised during the game, tweeting the offers out in real-time. The strategy worked — McDonald’s got 1.2 million retweets overall, and 25,000 new Twitter followers that day.

McDonaldsTweet

Brands Steal the Spotlight During GRAMMYs

The live TV event that is the GRAMMYs proved to be another potent venue for social media, with brands like MasterCard and Patron using Twitter to publish promoted tweets in real time in reaction to what was taking place during the show.

PatronTweet  MCTweet

Cisco Takes The Court During NBA All-Star Game

You can’t forget about one of the biggest basketball games of the year –NBA All-Star 2015. This week, the Cisco Corporate Social Responsibility team followed Deborah Huyler and Andrew Torres, two Cisco Networking Academy Dream Team students, as they set up wireless access points and provided network troubleshooting in advance of the NBA All-Star 2015. They have been sharing their stories from Madison Square Garden, the Barclays Center, and other event venues through journal entries, photo slideshows, and videos.

NetAcadTweetDebster

Learn more about Cisco’s involvement at the NBA All-Star game and follow the #NetAcadNBA hashtag on Twitter to see real-time updates from Deborah and Andrew’s NBA All-Star 2015 experiences.

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Cisco Networking Academy Dream Team: Deborah’s Final Day at NBA All-Star 2015

This week, Cisco Corporate Social Responsibility followed Deborah Huyler and Andrew Torres, two Cisco Networking Academy Dream Team students, as they set up wireless access points, provided network troubleshooting, and soaked in the sights and sounds of NBA All-Star 2015. They shared their stories from Madison Square Garden, the Barclays Center, and other event venues through journal entries, photo slideshows, and videos!

Read Deborah’s final post below:

Hi everyone, this is going to be my last blog of the week! I had a great time working with the different technologies at NBA All-Star 2015.

I was lucky enough to meet   NBA legend John  Sparks as part of the NBA All-Star 2015 experience!

I was lucky enough to meet NBA legend John Sparks as part of the NBA All-Star 2015 experience!

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Cisco Networking Academy Dream Team: A “Slam Dunk” Day for Andrew

This week, Cisco Corporate Social Responsibility will follow Deborah Huyler and Andrew Torres, two Cisco Networking Academy Dream Team students, as they set up wireless access points, provide network troubleshooting, and soak in the sights and sounds of NBA All-Star 2015. They’ll be sharing their stories from Madison Square Garden, the Barclays Center, and other event venues through journal entries, photo slideshows, and videos!

Read more about Andrew’s networking experiences below:

Yesterday, I was lucky enough to start my Cisco Networking Academy Dream Team experience at the Barclays Center in Brooklyn, New York. I must say — sitting courtside and watching the NBA staff organize the venue was impressive.

I never would have guessed that the different vendors and trades would work so well together. After helping the NBA’s IT team, I saw how well the operation was coordinated.

Getting ready to walk into the Barclays Center

Getting ready to walk into the Barclays Center

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