The National Retail Federation’s BIG show had another record-breaking year receiving over 25,500 attendees from 78 countries. With over 100 educational sessions and a jam-packed EXPO floor, energy was high.
The innovative demos in the Cisco booth attracted a great deal of traffic offering retailers new ways to generate revenue, create a consistent user experience across all channels, and maximize operational efficiency.
Cisco Interactive Services was very popular. This demo, developed by Cisco and partner Array Interactive, delivered interactive applications allowing attendees to build a wardrobe of outfits, receive fashion advice, and through video collaboration capabilities, connect with a live fashion expert on-demand.
The StyleMe virtual fashion mirror also received great interest as retailers “tried-on” their outfits of choice using gesture-based navigation to make their selection from the inventory of clothing. Attendees could even capture images of themselves in their new outfits to share over social media and email. Read More »
Tags: Cisco Interactive Services, Cisco IP video surveillance cameras, National Retail Federation, NRF, StyleMe virtual fashion mirror
At the National Retail Federation conference and expo this past week in New York, Cisco released its latest study on how consumers are hopping across multiple channels and how retailers can catch ‘Em and keep ‘Em. On my way from San Francisco to New York this week, I was shopping at the airport and did an e-book purchase and downloaded it to my tablet using the onboard wireless Internet service at 30,000 feet.
Think about the impact of this new consumer reality to retailers such as Sport Chalet, who needs to build a strong foundation to support customers anytime anywhere.
Sport Chalet CEO, Craig Levra, and CIO, Ted Jackson, discuss how they are satisfying shoppers and improving operations with Cisco technology.
Some of the capabilities that retailers need to provide going forward in the omnichannel world include:
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Tags: Cisco, Cius, customer experience, National Retail Federation, NRF, omnichannel, retail, retailing, Sport Chalet, Sports Chalet, UCS
January 16-17, 2012 marks the 101st National Retail Federation Annual Conference and Expo in New York and Cisco Retail team and myself will be there. You can find out what Cisco will be showing at the event and get sneak peeks of the preparations for the show throughout the week through our coverage on Twitter, Facebook, FourSquare, LinkedIn Group, YouTube and Cisco Retail blog.
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Tags: Cisco, facebook, foursquare, linkedin, National Retail Federation, NRF, retail, retailing, twitter