I love Olympic Opening Ceremonies because they are so larger-than-life. It’s also fascinating to see which aspects of the host country’s national heritage are selected for display on the world stage. I was surprised and delighted to see the Great Ormond Street Hospital (GOSH) prominently featured, along with the UK’s National Health Service which the hospital is a part of.
At first I was wondering why in the world they were wheeling out kids in hospital beds in the middle of such an extravaganza (see video clip at end of my blog), but it soon dawned on me that many in Great Britain see their healthcare system, and the young patients it serves, as a national treasure. It also reminded me of two customer case studies our team produced recently. Read More »