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See Cisco’s Proof Of Concept, IP-based Video Switch at NAB

 

Peter ChaveGuest Blog by – Peter Chave, Technical Engineering Leader, Cisco Video Software and Solutions

For as long as there’s been cause for broadcast video engineers to get together to talk shop, there’s been that big blob in the middle of the topological diagram — the frame-accurate crosspoint router, based on the coaxial workhorse that is the SDI (Serial Digital Interface.)

And at this week’s National Association of Broadcasters, in Las Vegas, broadcast video technologists will again assess the fate of SDI-based technologies, along the prism that is the inevitable and worldwide shift to their Internet Protocol (IP)-based successors.

The quest for an IP-based video switch — built from the off-the-shelf hardware that rides the cost curves happening in data centers Read More »

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NAB 2015: Cisco Welcomes New Global Independent Software Vendors to Software Solutions Program

Paul BoscoGuest Blog by, Paul Bosco, vice president, market development, Cisco Service Provider business

 At NAB this week, Cisco is showcasing to media and entertainment companies its certification of independent software vendors (ISV) focused on media-centric applications.

The solutions available to customers involve a host of software applications paired with the Cisco Unified Computing System™ (UCS), and/or multiple Cisco Nexus 7000 and 3000 Series switches. Select demos of these solutions in action will be showcased at Read More »

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The Future of Media: Four Key Drivers Altering an Industry

Until recently, the global media industry had been relatively stable, with a robust value chain and well-defined business models.

Today, multiple factors are tearing at the fabric of those finely tuned business models: new players such as Netflix, Hulu, Amazon, and Apple offer consumers new ways of accessing professional video content; technology standards are in flux; and regulatory and macroeconomic factors undermine consumer and investor confidence.

Last week, more than 90,000 media and entertainment officials from 150 countries descended on Las Vegas for NAB Show, the annual National Association of Broadcasters conference. I attended to share some of predictions for the industry that we have developed in the Cisco Internet Business Solutions Group (IBSG). In particular, I spoke at a breakfast briefing for CxO-level executives about the impactful yet uncertain effects of four key drivers—consumer behavior, regulatory changes, technology, and macroeconomics—in an effort to better define their media-industry disruptions: Read More »

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My $0.02 on This Year’s NAB Show in Vegas

We’ve all now returned from the stardust of the annual National Association of Broadcasters convention in Las Vegas last week, which seems a useful time to reflect briefly on the major threads of the show. It was a great one for us, and I’m pleased and grateful to report the following, in no particular order:

1.     Broadcasters and program networks are getting fired up about the IP transition, like the rest of us, and not a moment too soon. We fielded tons of questions about the cost savings associated with CDNs (Content Delivery Networks), IP distribution over terrestrial fiber networks–the proliferation of IP-based, video-capable screens, and cloud–how to get new services to market more quickly and how to streamline workflows. Transcoding engines, contribution networks, and all of the tacit and explicit benefits of the overall IP migration were all hot topics.

Of course, we, as Cisco people, can talk about IP all day long. And so we did: One of the Cisco booth demos highlighted Read More »

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The Evolving Video Landscape

As we approach the start of NAB 2012, I am struck by how much has changed in a year. What was vision 12 months ago is reality today. TV Everywhere is reaching the mainstream and consumer demand on continues to grow at a breathtaking place.  Media companies and service providers who are enabling this transition are wrestling with questions about how to manage, monetize, secure, process, and deliver quality experiences.

Amidst the growth some underlying trends reveal current consumer preferences –  compiling information from more than 10 billion video views shows that 60 percent of mobile videos consumed are done using an iPhone and iPod, while the iPad alone accounted for 20 percent of video consumption.  Add it all together and 80 percent of all mobile video is viewed using an iOS device. Keep in mind the iPad was first released in 2010!  We believe the multiple device phenomenon will diversify – the number tells the tale.

Read More »

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