Cisco Blogs


Cisco Blog > Partner

Signs of Collaboration

The moment you step off your plane at McCarran International Airport in Las Vegas, you face a barrage of signs. That’s always been the case, but the old neon signs of the ‘50s and ‘60s are rapidly being replaced by giant LED displays announcing concerts, fine dining, magic acts and shopping malls. Everyone’s vying for your attention to tell you about the latest, greatest, biggest or best.

That approach continued last week in the massive Las Vegas Convention Center, a complex as large as 56 football fields.  At the National Association of Broadcasters (NAB) Show, more than 1,700 companies (including Cisco) demonstrated their latest technology innovations. Every booth had someone imploring you to come see the latest digital camera, mobile production studio, lighting grid or satellite uplink.

Yet there was another strong message that came through to me during my visits to the show floor: partnership. As the traditional broadcast suppliers seek to move their products and services into the IP-enabled realm, you’re seeing more strategic alliances being formed to accomplish that end.

For example, over the past three years, Cisco’s Sports & Entertainment Solutions Group has been partnering with EVS, the digital video production leaders, to transform the way video is delivered to sports fans in stadiums and arenas around the world. The formula is quite simple: EVS captures massive amounts of game content on its video servers and Cisco has the wired and wireless networks in place to deliver the replays of touchdowns, goals and slam-dunks to every screen in the stadium. Read More »

Tags: , , ,

See Cisco’s Proof Of Concept, IP-based Video Switch at NAB

 

Peter ChaveGuest Blog by – Peter Chave, Technical Engineering Leader, Cisco Video Software and Solutions

For as long as there’s been cause for broadcast video engineers to get together to talk shop, there’s been that big blob in the middle of the topological diagram — the frame-accurate crosspoint router, based on the coaxial workhorse that is the SDI (Serial Digital Interface.)

And at this week’s National Association of Broadcasters, in Las Vegas, broadcast video technologists will again assess the fate of SDI-based technologies, along the prism that is the inevitable and worldwide shift to their Internet Protocol (IP)-based successors.

The quest for an IP-based video switch — built from the off-the-shelf hardware that rides the cost curves happening in data centers Read More »

Tags: , , , , , , , , , , , ,

NAB 2015: Cisco Welcomes New Global Independent Software Vendors to Software Solutions Program

Paul BoscoGuest Blog by, Paul Bosco, vice president, market development, Cisco Service Provider business

 At NAB this week, Cisco is showcasing to media and entertainment companies its certification of independent software vendors (ISV) focused on media-centric applications.

The solutions available to customers involve a host of software applications paired with the Cisco Unified Computing System™ (UCS), and/or multiple Cisco Nexus 7000 and 3000 Series switches. Select demos of these solutions in action will be showcased at Read More »

Tags: , , , , , , , , ,

The Future of Media: Four Key Drivers Altering an Industry

Until recently, the global media industry had been relatively stable, with a robust value chain and well-defined business models.

Today, multiple factors are tearing at the fabric of those finely tuned business models: new players such as Netflix, Hulu, Amazon, and Apple offer consumers new ways of accessing professional video content; technology standards are in flux; and regulatory and macroeconomic factors undermine consumer and investor confidence.

Last week, more than 90,000 media and entertainment officials from 150 countries descended on Las Vegas for NAB Show, the annual National Association of Broadcasters conference. I attended to share some of predictions for the industry that we have developed in the Cisco Internet Business Solutions Group (IBSG). In particular, I spoke at a breakfast briefing for CxO-level executives about the impactful yet uncertain effects of four key drivers—consumer behavior, regulatory changes, technology, and macroeconomics—in an effort to better define their media-industry disruptions: Read More »

Tags: , , , , , , , , , , , , , ,

My $0.02 on This Year’s NAB Show in Vegas

We’ve all now returned from the stardust of the annual National Association of Broadcasters convention in Las Vegas last week, which seems a useful time to reflect briefly on the major threads of the show. It was a great one for us, and I’m pleased and grateful to report the following, in no particular order:

1.     Broadcasters and program networks are getting fired up about the IP transition, like the rest of us, and not a moment too soon. We fielded tons of questions about the cost savings associated with CDNs (Content Delivery Networks), IP distribution over terrestrial fiber networks–the proliferation of IP-based, video-capable screens, and cloud–how to get new services to market more quickly and how to streamline workflows. Transcoding engines, contribution networks, and all of the tacit and explicit benefits of the overall IP migration were all hot topics.

Of course, we, as Cisco people, can talk about IP all day long. And so we did: One of the Cisco booth demos highlighted Read More »

Tags: , , , , , ,