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Why We Will Forever and Fondly Remember The 2014 NAB Show

By now, those of us who attended this year’s National Association of Broadcasters convention are back home (or onto the next trip!) The last of the crates are packed out, we got the job done, and we’re ready to move on to NCTA or the Cable Show, then ANGA.

But before we file 2014 NAB along with other trade show memory, I wanted to take a moment to call out a few things high points. This NAB represents a milestone, even a leap forward in the broadcast industry’s slow-but-steady transition to all-IP technologies.

The question is not if, or how gradually, but when and how soon!

Cisco is a company that hails from the Internet. We make equipment and software that is seeping into other industries. This takes time. We know that, which is why we began developing tools and technologies for video broadcasters and service providers over two decades ago. (In Internet time, that’s a lot of cycles…!)

But this time, Read More »

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Over-the-Top (OTT) Considerations: Functionalities and Technologies

Tom OhanianBy Tom Ohanian, Cisco Service Provider Sales Business Development Manger

The television viewing experience that since its inception consisted of gathering in the family living room and watching live television has clearly changed. Today, television viewing perhaps should be changed to the more versatile term of content consumption. Regardless of whether that content is consumed on a television in a living room or on a mobile device on a crowded subway, the behavior of content consumption and the delivery of content are rapidly evolving. As these business models and consumer behaviors evolve, so too do the complexity and technology of delivering this content.

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We are currently in the third wave of Internet Protocol (IP) video. The first wave, covering Read More »

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Cisco @ NAB: We’ve Got Your 4K, HEVC, OTT, IP, SDN, NFV — Right Here!

There’s a reason the superlative term “broadcast quality” is the measuring stick and euphemism for “highest possible video quality” — and the people that make it happen are all here this week for the annual National Association of Broadcasters convention.

If you’re reading this, chances are high that you’re on your way or already here, perhaps for the second or third time this year — and it’s only April. We’re there too, not surprisingly, with a lot to share with our colleagues in broadcasting.

By “a lot to share,” I mean the new Videoscape Virtualized Video Processing solution, for handling the massive array of inputs, outputs, and related workflows; solutions for 4K/UltraHD video; advanced HEVC compression; new advancements enabling greater compression with no loss of video quality for MP2 and AVC; and a clear path for our broadcast television colleagues to swiftly transition to IP video, from production to ad insertion to delivery.

Probably the most exciting demo at Read More »

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On Teaming Up with Snell at NAB to Accelerate the IP Video Transition for Broadcasters

By Charles Stucki

The notion of combining enterprise-grade routing with broadcast television isn’t a new one, especially at a National Association of Broadcasters convention. Like everything else, the intersections between Internet Protocol-based technologies and just about everything — video included — have been building momentum for the last several years.

But! This year is different, and milestone-grade, if you ask us. Why? At this year’s NAB, Cisco and Snell, a long-time leader in broadcast television infrastructure, will demonstrate what we believe to be a first-ever integration of real-time, IP-based signaling — from production to the viewing screen.

In essence, the demonstration makes it possible for broadcasters to use off-the-shelf, enterprise-class IP routers to distribute video — in the same way they now ship SDI (serial digital interface) signals through the television ecosystem. If we were to Read More »

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