Cisco Blogs


Cisco Blog > Video

The Power of Fresh Thinking about Video…

Every year, my emerging technologies marketing team works with a variety of undergrad and graduate MBA programs around the world on projects related to enterprise video.

This fall, we embarked on a project with the San Jose State Gary J Sbona Honors program to take a look at the emerging enterprise video content category. Last week, the team gave us their readout.

Four students came to present: Hillary Anderson, Tamara Gardner, Sandra Kaminski and My Phung.

We asked them to think about how organizations can use video internally and externally. Their conclusions were profound and represent a unique perspective from a group that has grown up with digital video and mobile technologies.

All four recognized the newness of enterprise video for communications, collaboration and content. They astutely observed that while the benefits of video content at work—for organizational communications, meetings, training, safety, or events—is well understood, the main obstacle is changing behavior.

Read More »

Tags: , , , , , ,