Every year, my emerging technologies marketing team works with a variety of undergrad and graduate MBA programs around the world on projects related to enterprise video.
We asked them to think about how organizations can use video internally and externally. Their conclusions were profound and represent a unique perspective from a group that has grown up with digital video and mobile technologies.
All four recognized the newness of enterprise video for communications, collaboration and content. They astutely observed that while the benefits of video content at work—for organizational communications, meetings, training, safety, or events—is well understood, the main obstacle is changing behavior.