To borrow from Walt Disney, it’s a small (cell) world after all . . .
Not only was this Cisco’s message at Mobile World Congress 2012 but, in the weeks since, the mobile industry has been singing the same refrain. The media, analysts, our partners, customers and competitors have enthusiastically joined the chorus, acknowledging that the post-macrocell era is upon us.
As Cisco Chairman and CEO John Chambers has said, “radio type no longer defines the network architecture — and small cells are critical in delivering the mobile Internet.” To be competitive, mobile operators must support heterogeneous network access including licensed and unlicensed (Wi-Fi) radio, have an intelligent core and offer cloud-based services that deliver more applications faster in a scalable, flexible and resilient environment.
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Tags: microcell, mobile world congress, mobility, mwc, small cell, wifi, wireless
Only a few years ago, the challenges facing mobile providers seemed well within the realm of their traditional expertise. Their vast and complex infrastructures, built around towers, antennas, core networks, and the like, focused on providing the bandwidth and signal quality necessary for providing clear voice signals. Early mobile Internet applications were limited to services like weather, news, and stock quotes. As video entered the picture, it was mostly limited to a quick, manageable snack here and there on YouTube. After all, on a tiny, phone-sized screen, the prospects for a sumptuous two-hour movie feast were limited.
The situation, however, is being radically transformed. And at this years’ Mobile World Congress, which I attended last week in Barcelona, a clear focus was on a prime disruptor: the tablet and vast, media-rich applications. For with the sudden and phenomenal growth of the iPad—along with its Android-based counterparts—end users who had been limited to quick bites on YouTube are ready to indulge in long-form video buffets, anytime and anywhere. And while those game-changing tablets don’t quite provide an IMAX experience, their larger screens nevertheless offer the perfect mix of visual quality, mobility, and convenience.
For mobile service carriers, however, this has created a certain amount of havoc. Read More »
Tags: applications, apps, Cisco, data, deluge, IBSG, mobile, mobile world congress, monetization, mwc, Networks, optimization, providers, Service Provider, Tablets, video, wi-fi
A few days before Mobile World Congress, the world’s elite Formula 1 teams tested their cars and skills at the Circuit de Catalunya in Barcelona. F-1 racing is a thrilling blend of courage, precision, technology, and teamwork: the same things service providers use to compete in the race to deploy seamless, profitable mobility services.
This year was my first time at Mobile World Congress, and I got a rush from it as if I were driving an F-1. Cisco CEO John Chambers set the pace for the event, saying, “We are now entering the post-macrocell era, where small cells also will play a critical role in delivering the next generation mobile Internet.”
As part of this shift, Cisco extends its M.O.VE reference architecture for service provider mobility with two major announcements at the show. We announced the industry’s first standards-based small cell solution, providing coverage and capacity solutions built off Wi-Fi and Femto technologies. Read More »
Tags: Hotspot, mobile, mobile world congress, mobility, mwc, Service Provider, small cell, vni, WBA, wi-fi, wifi, wireless broadband alliance
Musings and mutterings from the just-completed Mobile World Congress 2012 . . .
- Darned if this still isn’t the only place in the universe where there are waiting lines leading into the men’s rooms but not the ladies’ rooms . . . Obviously, the planners did not heed my carefully crafted suggestion for improvement made in the wake of the 2011 event.
- Barcelona did get the weather right this year, though – Each day was darned sunny and fairly warm . . . a decided contrast to the last two Februarys.
- The show was held two weeks later this year than in previous years, so no one had an excuse for being away on Valentine’s Day. “Sorry, honey, but I ‘have’ to go to Barcelona this week . . .” didn’t work this time.
- All that aside, MWC continues to enhance its position as the largest, most important service provider-focused show of the year.
- The projected attendance was 65,000, about 12% more than in 2011. It will be a few days before the official figure is posted, but, judging from the traffic inside and outside the Fira de Barcelona all four days, the estimate seems reasonable.
- The most prominent theme this year was SP Wi-Fi/small cells . . . which just happened to align perfectly with Cisco’s key messaging and announcement. Not to mention numerous customer-focused mentions this week and last. Cisco focused “not only on what we make, but what we make possible.”
- Other consistent themes included monetization, optimization, reducing capex and opex, and cloud applications.
- ARPU continues to stagnate . . . a real problem for operators.
- Another theme often heard is that service providers are more and more looking for advice from vendors. There was a time when that was not true. “They’re looking at the situation and saying, ‘We need some help figuring out what to do with all this stuff,” one analyst remarked. Another added, “It’s VERY important for a vendor to be considered a trusted advisor.” Hmmm – Does Cisco’s consulting arm – the Internet Business Solutions Group (IBSG) – ring a bell?
- Mobile World Congress has evolved – as it must – in its approximately 15 years of existence. Real old-timers remember when it was small and very clubby. Particularly in the last few years, it has changed and broadened as the concept of mobility has become more ubiquitous. “Three years ago, it was more of a pure infrastructure show with the Huaweis, Ericssons of the world holding forth,” said one. “Last year, companies like Samsung and Google got much of the attention. This year, it’s WiFi and small cells.”
- “Four years ago here, a Hotspot was an oddity,” one analyst said. “Now, it’s the norm.”
- In a Cisco analyst/media event about small cells, Telstra CTO Dr. Hugh Bradlaw said, “It’s the network, stupid. That’s what makes the cloud possible.”
- Machine-to-machine continues to grow in importance. One analyst firm characterized it this way: “M2M = M3 . . . Make More Money”.
- Overheard while standing in line at the men’s room: “Operators are chasing the consumer too much and not realizing that a lot of SMBs and mid-market companies are dying for solutions that are right in their [the operators’] sweet spot.”
Tags: Cisco, Hotspot, mobile, Mobile_World_Congress, mobility, monetization, mwc, optimization, small_cells, SP, wifi
Yesterday was a whirlwind of activity for Cisco at Mobile World Congress 2012, and a big day for our smallest networking devices.
On the heels of the past week’s 4G/LTE announcements with Magyar Telekom, LG U+ , Vodafone Hungary, Telefonica Spain, and Bell Canada, yesterday we stood with business partners Orange, and Shaw to announce a new era in the evolution of the mobile Internet: the era of the small cell.
Cisco CEO John Chambers declared “We are now entering the post-macrocell era, where small cells also will play a critical role in delivering the next-generation mobile Internet.”
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Tags: 4G, 4G LTE, Bell Canada, BT, Cisco, DT, john chambers, lg u+, magyar telekom, mobile internet, mobile video, mobility, mwc, Orange, PCCW, Service Provider, Shaw, smart, Telefonica Spain, True, V2oLTE, videoscape, vodafone hungary, wi-fi