multiscreen

CableFAX Thinks Conrad Clemson Is A Most Innovative Person, And So Do We

1 min read

CableFAX just gave us the good word that our own Conrad Clemson is officially a Most Innovative Person in Multiscreen. If you don’t know Conrad, here’s the top line: He runs our Service Provide Video Software and Solutions group, as Senior VP and General Manager. Conrad leads a global team focused on delivering Cisco’s industry-leading […]

Videoscape-Powered Advertising + Linear TV: a Winning Combination

3 min read

Read some of the press covering digital media today, and you’d think that TV advertising is going the way of the dinosaurs. After all, web and mobile advertising lets you slice and dice your ads to target narrow audiences in a way that hasn’t been possible with TV, where historically, targeting meant finding programs that […]

What’s In Store for Satellite Video Purveyors at CES?

1 min read

Amid the technological sizzle at this week’s Consumer Electronics Show is a special line of equipment and services, developed entirely for satellite video providers. And, as you might expect, it’s a solution set being heavily fortified by the cloud. That’s why a strong undercurrent this week in Las Vegas (and in our suite, at the […]

Cisco Virtualized Video Processing makes it easy to whip up a full menu of multiscreen services

3 min read

What if cooking worked like video processing? By that I mean, what if every dish you made required separate, dedicated tools and processes just for that dish? So if you’re making a main course for a dinner party, you break out your Main Course knives and kitchen utensils, your Main Course pots and pans, and […]

Virtualization Meets Video Processing at NAB 2014

4 min read

If anything is certain about the video business, it’s this: the volume of change is daunting and every change tends to make life more complicated, not less. This is certainly...

How Black Arrow, Cisco and Innovid Are Partnering to Advance Advertising at CES 2014

2 min read

By: Conrad Clemson, VP of business development, Cisco Service Provider Video Let’s start this blog with this simple observation: TV didn’t kill radio, but it did disrupt how advertising flows. Same for the impact of online media, on print. And by our reckoning, it’s about to happen again — the diverted flow of advertising resources […]

The Cloud, the TV, and The Cable Show

2 min read

By Conrad Clemson, VP of strategy, Cisco Service Provider Video Technology Group  Well, we’re nothing if not patient. For those of us who’ve been active in cable VOD (video on demand) since it began, 12+ years ago, it’s totally great to finally see glimmers of acknowledgement for the category. It’s like knowing your kid is […]

February 25, 2013

SP360: SERVICE PROVIDER

For Mobile Carriers, Five Key Trends Promise Pain and Prospects

Mobile carriers face no shortage of pain points as new data streams create unprecedented and staggering amounts of information. But it is important to remember that pain points often arrive in tandem with new opportunities. From my perspective, observing the driving forces shaping the mobile industry, five key trends stand out. All are laced with […]

February 14, 2013

SP360: SERVICE PROVIDER

Four Ways TV Advertising Will Change During this Decade

By Leszek Izdebski, Cisco Internet Business Solutions Group (IBSG) The past few years have brought sweeping transformation to television—a trend that will only accelerate in the coming decade. Following up on a 2011 study on the future of television, Cisco’s Internet Business Solutions Group (IBSG) recently examined the ways disruptive technology and user behavior trends […]